Nivea: Couch
Good-bye cellulite.
Advertising Agency: TBWA\Chiat\Day, New York, USA
Creative Director / Copywriter: James Cheung
Art Director: Peter Unger
Production Manager: Joni Adams
Account Supervisor: Emily Stanford
Furniture Builder: Dune (dune-ny.com)
Hand Lettering: Andre Trenier
20 Comments
actually the wrinkled side is more comfortable!!!
but its a nice campaign
more comfortable? why? whos gonna sit on your face?
It is to illustrate "cellulite print on a couch"
Nivea to remove cellulite on the butt, not in the face.
Whoever has seen cellulite on the face? Like seriously, you mean wrinkle? D'uh.
this works for me... its good
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Everartz
| Everartz |
...c'mon, it's a cream...
will work on a couch...not on u.s. butts.
nice idea but deceptive.
good photoshop!!!
pimply divan + smooth divan + logo (x2)+ ambient
OK, nice.
why so many nivea logo behind sofa??
u should put lights in the nivea part not in the other parts ...
sweet concept, is this a cad drawing!?
sooooooooooo bad.
i want a photographer that shoots odd angle bricks and half a couch lighter than the other.
Thanks Lee, you're a legend, but please. Don't treat us like idiots.
like it a lot!!! very nice, awesome idea
justpassingby you're a moron
well done!
http://www.mastertext.spb.ru/pics/vichy1.jpg
Thanks, I was looking exactly for that...looked familiar. It's not THAT bizarre in this one though
The Ad Mad
but who wants to touch her leg? i do want to play on the couch, however. anyway, i think it's interesting that two or more went the couch route. i always call cellulite 'hail damage'
no no no!!!!!
no no no!!!!!
Very good
Old Old~~~~~