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Nivea: Couch

Nivea: Couch
Your rating: None Average: 7 (28 votes)

Good-bye cellulite.

Advertising Agency: TBWA\Chiat\Day, New York, USA
Creative Director / Copywriter: James Cheung
Art Director: Peter Unger
Production Manager: Joni Adams
Account Supervisor: Emily Stanford
Furniture Builder: Dune (dune-ny.com)
Hand Lettering: Andre Trenier

Comments

stitchy's picture 515 pencils

actually the wrinkled side is more comfortable!!!
but its a nice campaign

justpassingby's picture 1369 pencils

more comfortable? why? whos gonna sit on your face?

teenquey's picture 296 pencils

It is to illustrate "cellulite print on a couch"

Nivea to remove cellulite on the butt, not in the face.

Whoever has seen cellulite on the face? Like seriously, you mean wrinkle? D'uh.

everartz's picture 5362 pencils

this works for me... its good
--
Everartz

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

popporno's picture 40 pencils

...c'mon, it's a cream...
will work on a couch...not on u.s. butts.

nice idea but deceptive.

WiXOB's picture 6 pencils

good photoshop!!!
pimply divan + smooth divan + logo (x2)+ ambient

Copydog's picture 113 pencils

OK, nice.

campass's picture 120 pencils

why so many nivea logo behind sofa??

cold fire's picture 60 pencils

u should put lights in the nivea part not in the other parts ...

Dzsoi's picture 4558 pencils

Amazing, spectacular, effective.

walkingbuddha's picture 190 pencils

sweet concept, is this a cad drawing!?

sooooooooooo bad.

i want a photographer that shoots odd angle bricks and half a couch lighter than the other.

Thanks Lee, you're a legend, but please. Don't treat us like idiots.

Dozer's picture 149 pencils

like it a lot!!! very nice, awesome idea

Nanel's picture 283 pencils

justpassingby you're a moron

Wordnerd's picture 5288 pencils

well done!

TheAdMad's picture 557 pencils

Thanks, I was looking exactly for that...looked familiar. It's not THAT bizarre in this one though

Dzsoi's picture 4558 pencils

Exactly, one of the few good recycling.

sneakyhands's picture 1843 pencils

but who wants to touch her leg? i do want to play on the couch, however. anyway, i think it's interesting that two or more went the couch route. i always call cellulite 'hail damage'

zarski's picture 321 pencils

no no no!!!!!

zarski's picture 321 pencils

no no no!!!!!

Youssra Elkashef's picture 6 pencils

Very good

yessir's picture 18 pencils

Old Old~~~~~

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