Good-bye cellulite.
Advertising Agency: TBWA\Chiat\Day, New York, USA
Creative Director / Copywriter: James Cheung
Art Director: Peter Unger
Production Manager: Joni Adams
Account Supervisor: Emily Stanford
Furniture Builder: Dune (dune-ny.com)
Hand Lettering: Andre Trenier
Comments
actually the wrinkled side is more comfortable!!!
but its a nice campaign
more comfortable? why? whos gonna sit on your face?
It is to illustrate "cellulite print on a couch"
Nivea to remove cellulite on the butt, not in the face.
Whoever has seen cellulite on the face? Like seriously, you mean wrinkle? D'uh.
this works for me... its good
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Everartz
| Everartz |
www.everartz.blogspot.com
...c'mon, it's a cream...
will work on a couch...not on u.s. butts.
nice idea but deceptive.
good photoshop!!!
pimply divan + smooth divan + logo (x2)+ ambient
OK, nice.
why so many nivea logo behind sofa??
u should put lights in the nivea part not in the other parts ...
Amazing, spectacular, effective.
sweet concept, is this a cad drawing!?
sooooooooooo bad.
i want a photographer that shoots odd angle bricks and half a couch lighter than the other.
Thanks Lee, you're a legend, but please. Don't treat us like idiots.
like it a lot!!! very nice, awesome idea
justpassingby you're a moron
well done!
http://www.mastertext.spb.ru/pics/vichy1.jpg
Thanks, I was looking exactly for that...looked familiar. It's not THAT bizarre in this one though
The Ad Mad
Exactly, one of the few good recycling.
but who wants to touch her leg? i do want to play on the couch, however. anyway, i think it's interesting that two or more went the couch route. i always call cellulite 'hail damage'
no no no!!!!!
no no no!!!!!
Very good
Old Old~~~~~
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