Nivea: Couch

Good-bye cellulite.

Advertising Agency: TBWA\Chiat\Day, New York, USA
Creative Director / Copywriter: James Cheung
Art Director: Peter Unger
Production Manager: Joni Adams
Account Supervisor: Emily Stanford
Furniture Builder: Dune (dune-ny.com)
Hand Lettering: Andre Trenier

Related videos by Shutterstock

18 comments

stitchy's picture
stitchy
779 pencils

actually the wrinkled side is more comfortable!!!
but its a nice campaign

justpassingby's picture
justpassingby
1368 pencils

more comfortable? why? whos gonna sit on your face?

teenquey's picture
teenquey
290 pencils

It is to illustrate "cellulite print on a couch"

Nivea to remove cellulite on the butt, not in the face.

Whoever has seen cellulite on the face? Like seriously, you mean wrinkle? D'uh.

everartz's picture
everartz
7613 pencils

this works for me... its good
--
Everartz

| Everartz |

popporno's picture
popporno
40 pencils

...c'mon, it's a cream...
will work on a couch...not on u.s. butts.

nice idea but deceptive.

WiXOB's picture
WiXOB
6 pencils

good photoshop!!!
pimply divan + smooth divan + logo (x2)+ ambient

Copydog's picture
Copydog
129 pencils

OK, nice.

campass's picture
campass
120 pencils

why so many nivea logo behind sofa??

cold fire's picture
cold fire
60 pencils

u should put lights in the nivea part not in the other parts ...

walkingbuddha's picture
walkingbuddha
188 pencils

sweet concept, is this a cad drawing!?

sooooooooooo bad.

i want a photographer that shoots odd angle bricks and half a couch lighter than the other.

Thanks Lee, you're a legend, but please. Don't treat us like idiots.

Dozer's picture
Dozer
149 pencils

like it a lot!!! very nice, awesome idea

Nanel's picture
Nanel
283 pencils

justpassingby you're a moron

Wordnerd's picture
Wordnerd
6662 pencils

well done!

pierrelastname's picture
pierrelastname
2869 pencils

no no no!!!!!

pierrelastname's picture
pierrelastname
2869 pencils

no no no!!!!!

Youssra Elkashef's picture
Youssra Elkashef
6 pencils

Very good

yessir's picture
yessir
18 pencils

Old Old~~~~~

Log in or register to post comments