Nivea: Couch
Average: 7 (34 votes)

Good-bye cellulite.

Advertising Agency: TBWA\Chiat\Day, New York, USA
Creative Director / Copywriter: James Cheung
Art Director: Peter Unger
Production Manager: Joni Adams
Account Supervisor: Emily Stanford
Furniture Builder: Dune (dune-ny.com)
Hand Lettering: Andre Trenier

18 comments

stitchy's picture
741 pencils
stitchy

actually the wrinkled side is more comfortable!!!
but its a nice campaign

justpassingby's picture
1370 pencils
justpassingby

more comfortable? why? whos gonna sit on your face?

teenquey's picture
290 pencils
teenquey

It is to illustrate "cellulite print on a couch"

Nivea to remove cellulite on the butt, not in the face.

Whoever has seen cellulite on the face? Like seriously, you mean wrinkle? D'uh.

everartz's picture
7627 pencils
everartz

this works for me... its good
--
Everartz

| Everartz |

popporno's picture
40 pencils
popporno

...c'mon, it's a cream...
will work on a couch...not on u.s. butts.

nice idea but deceptive.

WiXOB's picture
6 pencils
WiXOB

good photoshop!!!
pimply divan + smooth divan + logo (x2)+ ambient

Copydog's picture
129 pencils
Copydog

OK, nice.

campass's picture
120 pencils
campass

why so many nivea logo behind sofa??

cold fire's picture
60 pencils
cold fire

u should put lights in the nivea part not in the other parts ...

walkingbuddha's picture
188 pencils
walkingbuddha

sweet concept, is this a cad drawing!?

sooooooooooo bad.

i want a photographer that shoots odd angle bricks and half a couch lighter than the other.

Thanks Lee, you're a legend, but please. Don't treat us like idiots.

Dozer's picture
149 pencils
Dozer

like it a lot!!! very nice, awesome idea

Nanel's picture
283 pencils
Nanel

justpassingby you're a moron

Wordnerd's picture
6714 pencils
Wordnerd

well done!

andreohara's picture
71 pencils
andreohara
pierrelastname's picture
2629 pencils
pierrelastname

no no no!!!!!

pierrelastname's picture
2629 pencils
pierrelastname

no no no!!!!!

Youssra Elkashef's picture
6 pencils
Youssra Elkashef

Very good

yessir's picture
18 pencils
yessir

Old Old~~~~~