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Couch

Agency: 
Published/Aired: 
August 2008
Description: 

Good-bye cellulite.

Advertising Agency: TBWA\Chiat\Day, New York, USA
Creative Director / Copywriter: James Cheung
Art Director: Peter Unger
Production Manager: Joni Adams
Account Supervisor: Emily Stanford
Furniture Builder: Dune (dune-ny.com)
Hand Lettering: Andre Trenier

Comments (18)

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Highest Rated

yessir's picture
yessir
Activity Score 18

Old Old~~~~~

stitchy's picture
stitchy
Activity Score 779

actually the wrinkled side is more comfortable!!!
but its a nice campaign

justpassingby's picture
justpassingby
Activity Score 1368

more comfortable? why? whos gonna sit on your face?

teenquey's picture
teenquey
Activity Score 290

It is to illustrate "cellulite print on a couch"

Nivea to remove cellulite on the butt, not in the face.

Whoever has seen cellulite on the face? Like seriously, you mean wrinkle? D'uh.

everartz's picture
everartz
Activity Score 7609

this works for me... its good
--
Everartz

| Everartz |

popporno's picture
popporno
Activity Score 40

...c'mon, it's a cream...
will work on a couch...not on u.s. butts.

nice idea but deceptive.

WiXOB's picture
WiXOB
Activity Score 6

good photoshop!!!
pimply divan + smooth divan + logo (x2)+ ambient

Copydog's picture
Copydog
Activity Score 129

OK, nice.

campass's picture
campass
Activity Score 120

why so many nivea logo behind sofa??

cold fire's picture
cold fire
Activity Score 60

u should put lights in the nivea part not in the other parts ...

walkingbuddha's picture
walkingbuddha
Activity Score 188

sweet concept, is this a cad drawing!?

sooooooooooo bad.

i want a photographer that shoots odd angle bricks and half a couch lighter than the other.

Thanks Lee, you're a legend, but please. Don't treat us like idiots.

Dozer's picture
Dozer
Activity Score 149

like it a lot!!! very nice, awesome idea

Nanel's picture
Nanel
Activity Score 283

justpassingby you're a moron

Wordnerd's picture
Wordnerd
Activity Score 6692

well done!

andreohara's picture
andreohara
Activity Score 71
pierrelastname's picture
pierrelastname
Activity Score 2869

no no no!!!!!

pierrelastname's picture
pierrelastname
Activity Score 2869

no no no!!!!!

Youssra Elkashef's picture
Youssra Elkashef
Activity Score 6

Very good

yessir's picture
yessir
Activity Score 18

Old Old~~~~~

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