Advertising Agency: TBWA, Egypt
Creative Director: Arindam Sengupta
Art Directors: Abhiroopa Mathur, Ehab Wahib
Copywriter: Nabila Radwan
Brand team: Tamer Salah, Ahmed Abdel Kader
Released: November 2007
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8 Comments
nice stuff...i haven't a clue about the actual product benefit and whether the promise is kept or not, but it works according to me because its a brand message disguised as a 'fun thing' to do/see. Plus, its a novel idea, hard to miss and hence, spot on. gr8 work.
~ old habits die hard, older ones never do ~
Very Nice.
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It comes just like that!
innovative
it would be cool if they got into one of the cars.
unnecessery
Burnhard... I think they would have a problem if they really tried... :)
bad
Here is our demonstration of what we're promising... Hey long-legged dude go sit in the car... Uh, oh.
Terrible.