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Patrol vs. Beethoven

Agency: 
Published/Aired: 
January 2013
Description: 

The all-new Nissan Patrol is one of the most hotly anticipated vehicles in the 4WD market. It’s a halo model for Nissan and an icon in Australia. The 2012 model combines incredibly tough off-road DNA with new levels of luxury and refinement. To demonstrate both ruggedness and refinement, Whybin\TBWA Group Melbourne and Nissan Australia created a 4x4 track based on the sound wave of Beethoven’s Ninth Symphony. Over five stories high and half the length of a football field, this track was the hardest thing, expert driver Pat Callinan (Mr 4x4 Australia), has ever driven over.

Advertising Agency: Whybin\TBWA Group Melbourne, Melbourne, Australia
Executive Creative Director: Paul Reardon
Digital Creative Director: Damian Royce
Art Director: Mark Jones
Copywriter: Jarrod Lowe
Film Company: Infinity2
Film Director: Dan Reisinger
Designer: Pat Sofra
Agency Producer: Margot Ger
Group Account Director: Mike Napolitano
Account Director: Matt Chiodo
Digital Account Director: Paul Arena
Film Producer: Ainslee Wood
Post Production: The Predators / life in digital
Sound: Nylon / Front of House
Sound Design: Simon Lister / Phil Kenihan

Comments (3)

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Highest Rated

Owolawi's picture
Owolawi
Activity Score 1528

Impressive thinking.

tazyboy's picture
tazyboy
Activity Score 777

like it but why is he (driver) wearing suit? You are showing toughness, power and strength but to me costume really lets this down.

kleenex's picture
kleenex
Activity Score 43337

he was going for classic orchestra look to go with the song.

Owolawi's picture
Owolawi
Activity Score 1528

Impressive thinking.

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