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Nissan Leaf: A world without petrol

Whybin\TBWA Group Melbourne have created an interactive outdoor exhibition to launch the first purpose-built 100% electric car in Australia, the Nissan LEAF. The huge exhibit features over 40 real petrol bowsers artfully reinterpreted into useful everyday items to express the fact that with the Nissan LEAF, bowsers are no longer needed. The LEAF runs purely on electricity meaning the home is now the everyday filling station. The recycled petrol bowsers have been turned into functioning pieces of interactive art including a fish tank, coffee machine, giant water fountain, grandfather clock and a bird feeder that features a bowser covered in birdseed.

Advertising Agency: Whybin\TBWA\Group, Melbourne, Australia
PR Agency: Eleven PR
Executive Creative Director: Paul Reardon
Creative Director: Damian Royce
Senior Creative: Rob Hibbert
Senior Creative: Mark Jones
Executive Producer: Margot Ger
Direction: James Dive / The Glue Society
Head of Projects: Josh Mullens
Producer: Adrian Shapiro
Group Account Director: Mike Napolitano
Account Director: Julia Unwin
Interactive Account Director: Paul Arena
Head of Planning: Paul Mayes
Digital Planner: Scott Woodhouse
PR Director: Rob Lowe
Senior Account Executive: Sydney Spagnoletti

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15 comments

el d1eg0's picture
el d1eg0
588 pencils

Nice!

morse's picture
morse
15809 pencils

Very good idea!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
27802 pencils

wonderful spot.

12am's picture
12am
65 pencils

niiiice

khronos's picture
khronos
998 pencils

ahh i think thats brilliant!! optimistic, clean advertising...love it :)

12am's picture
12am
65 pencils

yep. stands out in the list of scam ads made by ad lads for themselves.
video supers could be better

ilineZ's picture
ilineZ
4 pencils

must be very high budget lol!!

stickynotes's picture
stickynotes
1058 pencils

nice art installation that totally get's the message across. very nice

sacrilegend's picture
sacrilegend
2055 pencils

Bravo. And what a fantastic client to go along with this.

dearturki's picture
dearturki
311 pencils

YES!

Fernando Montero's picture
Fernando Montero
121 pencils

Wowo. Nice stuff.

kalpesh78's picture
kalpesh78
2580 pencils

nice.

ideas....30 minutes nahi toh free.

kalpesh78's picture
kalpesh78
2580 pencils

nice.

ideas....30 minutes nahi toh free.

Javier Davis's picture
Javier Davis
84 pencils

art

cwriter79's picture
cwriter79
492 pencils

Super cool! Great installation idea.

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