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A world without petrol

Agency: 
Published/Aired: 
May 2012
Description: 

Whybin\TBWA Group Melbourne have created an interactive outdoor exhibition to launch the first purpose-built 100% electric car in Australia, the Nissan LEAF. The huge exhibit features over 40 real petrol bowsers artfully reinterpreted into useful everyday items to express the fact that with the Nissan LEAF, bowsers are no longer needed. The LEAF runs purely on electricity meaning the home is now the everyday filling station. The recycled petrol bowsers have been turned into functioning pieces of interactive art including a fish tank, coffee machine, giant water fountain, grandfather clock and a bird feeder that features a bowser covered in birdseed.

Advertising Agency: Whybin\TBWA\Group, Melbourne, Australia
PR Agency: Eleven PR
Executive Creative Director: Paul Reardon
Creative Director: Damian Royce
Senior Creative: Rob Hibbert
Senior Creative: Mark Jones
Executive Producer: Margot Ger
Direction: James Dive / The Glue Society
Head of Projects: Josh Mullens
Producer: Adrian Shapiro
Group Account Director: Mike Napolitano
Account Director: Julia Unwin
Interactive Account Director: Paul Arena
Head of Planning: Paul Mayes
Digital Planner: Scott Woodhouse
PR Director: Rob Lowe
Senior Account Executive: Sydney Spagnoletti

Comments (15)

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Highest Rated

cwriter79's picture
cwriter79
Activity Score 947

Super cool! Great installation idea.

el d1eg0's picture
el d1eg0
Activity Score 588

Nice!

morse's picture
morse
Activity Score 17364

Very good idea!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 43349

wonderful spot.

12am's picture
12am
Activity Score 88

niiiice

khronos's picture
khronos
Activity Score 998

ahh i think thats brilliant!! optimistic, clean advertising...love it :)

12am's picture
12am
Activity Score 88

yep. stands out in the list of scam ads made by ad lads for themselves.
video supers could be better

ilineZ's picture
ilineZ
Activity Score 4

must be very high budget lol!!

stickynotes's picture
stickynotes
Activity Score 1094

nice art installation that totally get's the message across. very nice

sacrilegend's picture
sacrilegend
Activity Score 3384

Bravo. And what a fantastic client to go along with this.

dearturki's picture
dearturki
Activity Score 311

YES!

Fernando Montero's picture
Fernando Montero
Activity Score 121

Wowo. Nice stuff.

kalpesh78's picture
kalpesh78
Activity Score 2578

nice.

ideas....30 minutes nahi toh free.

kalpesh78's picture
kalpesh78
Activity Score 2578

nice.

ideas....30 minutes nahi toh free.

Javier Davis's picture
Javier Davis
Activity Score 84

art

cwriter79's picture
cwriter79
Activity Score 947

Super cool! Great installation idea.

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