A revolving outdoor board was used to demonstrate heavy lifting. Watch the video too.
Advertising Agency: Ogilvy, Beijing, China
Group Executive Creative Director: Nils Andersson
Creative Director: Doug Schiff
Art Director: Teng Teong Hoe
Copywriter: David To
Photographer: Riggs, Kenny Chai
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8 Comments
Ahhhhhhhh... Basic association. Works, though.
Nice idea. Like it.
(It's gonna be funny though, cus the motors on those things are neve in tact with each other. Over time one'll be lifting as the other lowers. :)
10 plates!!! That's quite an endorsement. Fun use of media.
no way could those puny forearms lift 10 plates. but the ad is alright. works
Yeah, in reality, those little wrists would snap.
Not as clever as the gate execution.
Nice - except for the awful line. But since that wasn't in the ad, it's still nice.
NICEEEEEEEEEEE!!!
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