Nirvana Fitness: Expand
A gate used as an ambient depicting an expander. Watch the video too.
Advertising Agency: Ogilvy, Beijing, China
Group Executive Creative Director: Nils Andersson
Associate Creative Director: David To
Art Director: Teng Teong Hoe
Photographer: Riggs


8 Comments
Now this one is quite better. Clever use of the media.
Like it!!!
To me this one is somehow less impressive in the video. It's weird. Something about the one-sided gate movement and detached hand is not working for me. A feeling I didn't pick-up on when viewing the still photos.
yeah it'd be a lot better if people had to physically open the gate, rather than an automated one.
I like this.
很好
good one
nothing is impossible
Gad - those lines are awful. The ad is brilliant all on its own.
there is a mistake in the creative name list of this work.
the correct name list should be:
Group Executive Creative Director: Nils Andersson
Associate Creative Director & Copywriter: David To
Art Director: Teng Teong Hoe
Photographer: Riggs
Hmmn....I don't care if David To is promoted or whatever. Just show us good ads!!!
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