Nintendo wii: Post-it

Nintendo wii: Post-it

Wii'll not forget.
Relive all vintage games with Virtual Console.

Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director / Photographer: Francesco Epifani
Copywriter: Davide Rossi
Released: April 2007

Your rating: None Average: 7.8 (51 votes)

Comments

Submitted by Pacific Blue on Sat, 2008-02-16 11:39.

I think this is the first time I enjoy an Italy ad.
Pretty Smart
Good Job milanese.

Pogi5's picture
Submitted by Pogi5 on Sat, 2008-02-16 11:50.

^
+1 and bonus marks because it's a throwback to old nintendo games (^_^)

TheAdMad's picture
Submitted by TheAdMad on Sat, 2008-02-16 17:00.

Really nice use of the media

Dig it

miko1aj's picture
Submitted by miko1aj on Sat, 2008-02-16 18:33.

clever and good looking. This is incompatible in life :)

Submitted by Zekin on Sat, 2008-02-16 19:53.

i've already seen this campaign on the web,,,

one more time: very good job!

Submitted by harshik suraiya on Sun, 2008-02-17 00:23.

great job. well done.

your work is your identity.
http://harshikcreations.blogspot.com/

Submitted by nice gaijin on Sun, 2008-02-17 01:52.

another good idea pilfered by an ad agency, with little thought as to what the medium says about the product.

http://kotaku.com/gaming/art/mario-vs-donkey-kong-vs-post+it-notes-250...

Citizen13's picture
Submitted by Citizen13 on Sun, 2008-02-17 11:28.

Very smart. I like how they used a full pack of sticky notes.
Thus, the drawing doesn't disappear too soon.

Submitted by Rene Fractal on Sun, 2008-02-17 12:26.

I think this made it to Contagious. Really good outdoor. Well done!

Submitted by vwray81 on Sun, 2008-02-17 14:34.

Nice ad I like it.

But I almost think the sticky notes are not even necessary. It works perfectly fine just as a print. Either way it's nice.

I have a problem with the headline though. 'Wii will not forget' is the way it should've been written.

Submitted by vurtomatic on Sun, 2008-02-17 22:26.

Good idea, but what's the point of a user walking away with the post-it note? Would be better if this was for DM and the post-it works as a reminder to sign up for something with a code.

Submitted by JamurPutih on Mon, 2008-02-18 01:35.

great work, but what if its rain?

end of joy, enjoy

alvinpck's picture
Submitted by alvinpck on Mon, 2008-02-18 02:10.

Great use of medium.
But what good does these do if almost half of the notes are taken?
Can target audience still see what it was suppose to be?

...
http://alvinpck.deviantart.com/

Submitted by Zekin on Mon, 2008-02-18 02:26.

look first image, under post-it there is a printed image.

Submitted by ruky on Mon, 2008-02-18 02:10.

have you ever seen art21th book.sorry,long time done
But i love donkeykong.

Submitted by imke on Mon, 2008-02-18 03:50.

Good very good....I will not forget.

http://merobarema.blogspot.com

Submitted by spam on Tue, 2008-02-19 04:47.

Belisimo belisimo!!

Submitted by iRitz on Thu, 2008-05-08 10:50.

wii'll not forget.
it's so good i am positively envious.
forza Milano!