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Nintendo DSi: Brain Teaser

Nintendo DSi: Brain Teaser
Your rating: None Average: 7.9 (43 votes)

Brain Teasers: anytime, anywhere.

The challenge: Nintendo asked us to come up with an indoor promotion for Nintendo DSi Brain Teasers. The problem: in shopping malls prior to Christmas. And as we all know, they are a madhouse of noise and confusion at this time. So, how do we get anyone’s attention in there?

The idea: In every shopping mall there is a place where we can have people for our very own. A place that over 40% of shoppers visit at least once during their shop. A place that is just perfect for our promotion: the customer toilet. We transformed this place into one big brain teaser. And turned it into an experience space. Leaflets with a 10% discount offer on all Nintendo Brain Teasers encouraged shoppers to go straight to the retailer in the shopping mall.

Advertising Agency: Ogilvy&Mather, Frankfurt, Germany
Art Director: Daniel Schweinzer
Copywriter: Marcus Pfeiffer
Published: December 2009

21 Comments

capywriter's picture 5526 pencils
capywriter | Mon, 2010-07-26 03:44

great

Hiperion's picture 3108 pencils
Hiperion | Mon, 2010-07-26 03:55

I love it!!!!!

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Mon, 2010-07-26 04:25

Yeah pretty artistic too!

http://jackmancer.com/
http://twitter.com/jackmancer/

Guest's picture
Guest | Mon, 2010-07-26 04:42

who do the German words against the black squares say?

Guest's picture
Guest | Mon, 2010-07-26 09:48

It's a crossword puzzle e.g. asking for an American composer, a single figure, a month in spring and so on...

Guest's picture
Guest | Mon, 2010-07-26 06:12

now this makes sense!

Guest's picture
Guest | Mon, 2010-07-26 07:27
10

I like

Guest's picture
Guest | Mon, 2010-07-26 07:28
10

Nice

ek kanya's picture 814 pencils
ek kanya | Mon, 2010-07-26 07:56

ok nice

am an advertising junkie | read my flog at http://www.desicreative.com/forum

pez's picture 1664 pencils
pez | Mon, 2010-07-26 11:10
8

yeeesss!!! Great idea!!

gon_enelcamino's picture 837 pencils
gon_enelcamino | Mon, 2010-07-26 11:21

que lindo truchito :)

FourT6and2's picture 211 pencils
FourT6and2 | Mon, 2010-07-26 11:29

I'm surprised nobody took a pen and started filling in the words!

benihana77's picture 86 pencils
benihana77 | Mon, 2010-07-26 13:53
8

Brain teasers are great. If I walked into a bathroom like this, I'd probably make everyone uncomfortable while I read all of the questions. Cool idea.

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http://benpaddockdesign.com/ihadathought/
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rdsomani's picture 16 pencils
rdsomani | Tue, 2010-07-27 01:55

Cool.....and pretty interesting too.......

R.D.Somani

Guest's picture
Guest | Tue, 2010-07-27 03:13

NIce!

Cube's picture 460 pencils
Cube | Tue, 2010-07-27 03:41

Good usage of environment

Guest's picture
Guest | Tue, 2010-07-27 11:09

It's good... but it only works in restrooms with tiles on the walls.

lucdesaulniers's picture 1165 pencils
lucdesaulniers | Tue, 2010-07-27 11:48
4

I never go to public rest room in Shopping mall. Never sure I clean they will be. Certainly as clean as the example given.

pepsiice's picture 253 pencils
pepsiice | Wed, 2010-07-28 03:46

LOVE.

the_lizard_king's picture 792 pencils
the_lizard_king | Sat, 2010-07-31 04:34
5

It is good! And i like the look and feel of the branding!

And then GOD said...
Let there be creativity!!!

ERROR404's picture 772 pencils
ERROR404 | Sun, 2010-08-01 09:45

nice ambient!

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