Nintendo DSi: Brain Teaser

Brain Teasers: anytime, anywhere.

The challenge: Nintendo asked us to come up with an indoor promotion for Nintendo DSi Brain Teasers. The problem: in shopping malls prior to Christmas. And as we all know, they are a madhouse of noise and confusion at this time. So, how do we get anyone’s attention in there?

The idea: In every shopping mall there is a place where we can have people for our very own. A place that over 40% of shoppers visit at least once during their shop. A place that is just perfect for our promotion: the customer toilet. We transformed this place into one big brain teaser. And turned it into an experience space. Leaflets with a 10% discount offer on all Nintendo Brain Teasers encouraged shoppers to go straight to the retailer in the shopping mall.

Advertising Agency: Ogilvy&Mather, Frankfurt, Germany
Art Director: Daniel Schweinzer
Copywriter: Marcus Pfeiffer
Published: December 2009

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21 comments

capywriter's picture
capywriter
5513 pencils

great

Hiperion's picture
Hiperion
3138 pencils

I love it!!!!!

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

Yeah pretty artistic too!

Guest's picture
Guest

who do the German words against the black squares say?

Guest's picture
Guest

It's a crossword puzzle e.g. asking for an American composer, a single figure, a month in spring and so on...

Guest's picture
Guest

now this makes sense!

Guest's picture
Guest

I like

Guest's picture
Guest

Nice

ek kanya's picture
ek kanya
814 pencils

ok nice

am an advertising junkie | read my flog at http://www.desicreative.com/forum

pez's picture
pez
1718 pencils

yeeesss!!! Great idea!!

gon_enelcamino's picture
gon_enelcamino
837 pencils

que lindo truchito :)

FourT6and2's picture
FourT6and2
218 pencils

I'm surprised nobody took a pen and started filling in the words!

benihana77's picture
benihana77
86 pencils

Brain teasers are great. If I walked into a bathroom like this, I'd probably make everyone uncomfortable while I read all of the questions. Cool idea.

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http://benpaddockdesign.com/ihadathought/
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rdsomani's picture
rdsomani
16 pencils

Cool.....and pretty interesting too.......

Guest's picture
Guest

NIce!

Cube's picture
Cube
458 pencils

Good usage of environment

Guest's picture
Guest

It's good... but it only works in restrooms with tiles on the walls.

lucdesaulniers's picture
lucdesaulniers
1147 pencils

I never go to public rest room in Shopping mall. Never sure I clean they will be. Certainly as clean as the example given.

pepsiice's picture
pepsiice
253 pencils

LOVE.

the_lizard_king's picture
the_lizard_king
1255 pencils

It is good! And i like the look and feel of the branding!

And then GOD said...
Let there be creativity!!!

ERROR404's picture
ERROR404
770 pencils

nice ambient!

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