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Nike: Gone Running Sign

Nike: Gone Running Sign
Your rating: None Average: 6.6 (18 votes)

These signs were given to runners.

Advertising Agency: Wieden + Kennedy
Via: ipub

9 Comments

andrej dwin's picture 963 pencils

genius!
as a runner I would absolutely kill to get one of these!

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kalpesh78's picture 2102 pencils

nice one..

ideas....30 minutes nahi toh free.

krishnav's picture

Copy is nice and in sync with the concept.

anakin acevedo's picture 30 pencils

I don't have time for this.

You seriously think people will put these on their desks? Besides, I don't think the insight is powerfull, I mean... who runs in the lunchtime? Except from the account supervisor maybe, ha ha.

No, seriously, nice try and all, but you should try to think more "outside the box" next time... maybe think more ideas and then evaluate.

Hope I don't sound too harsh, it's all constructive critiscism.

Jay's picture

Well, Anakin I don't know over there in the Death Star but at least here in London lots of people do run in their lunchtimes.

I would definitely put this in my desk er, if i had one.

Kendra's picture

Again, Anakin, as an avid runner, I run on my lunch break, before work, after work, while I am waiting for the bus, while I have a cake in the oven, while I am waiting for my husband to heat the grill ... if there is an empty 30 minutes in the day ... I will probably, as the sign says, not think about if I have time to run and just go! Get a clue and think about Nike's target audience! I would like to have one of these signs for my desk, one for my house and one for my car ... lest someone doesn't think I left it on the highway in bumper-to-bumper traffic ... when I went running instead of wasting time sitting on my bumm. ha.

anakin acevedo's picture 30 pencils

All I am saying is that the idea is good, but not the better. Maybe people run in the lunchtime in London or maybe they don't. Who cares? But we should be "running" after concepts and insights that sell the products of our client, not about winning awards.

Ramon's picture

[edited by admin for foul language]

I want the creatives to leave their note at work and see where they are the day afterwards.

Toro's picture 1013 pencils

Boring!

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