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Nike: Beijing City Basketball Young Masters 2007

In May 2007, Nike China and DMG organized an epic street ball tournaments to unearth the best young ballers in Beijing. Held over three intense days, only the most Baqi of ballers made it to the final inside the walls of the Forbidden City. Preliminary games were played around the Forbidden City gates, hence the title of the tournament, 'The Battle of the 9 Gates'. Inspiration was drawn from the capital's imperial heritage, street ball culture and the arrogant Baqi style of Beijing baskeball. The campaign incorporated multi-media spanning from recruitment drives to artist-collaborations, music, videos, and post-final celebrations.

Advertising Agency: Wieden + Kennedy, Shanghai, China

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70 comments

miko1aj's picture
miko1aj
3097 pencils

Nike. They have a lot of bling-bling. Really epic thing for guerilla tournament. Astonishing is some way.

ellehcimeo's picture
ellehcimeo
3522 pencils

I love the graphics, the photography, the illustration, the music and the intensity of it all. Well done.

klaussnow's picture
klaussnow
1677 pencils

The event inside the forbidden city blows ma mind

... its already been done...

klaussnow's picture
klaussnow
1677 pencils

The event inside the forbidden city blows ma mind, guess the ancestors weren't expecting that.

... its already been done...

Spanky's picture
Spanky
4898 pencils

there's no idea to any of this. it's purely design. and not particularly original design at that.

Disco Munky's picture
Disco Munky
3900 pencils

Why am I not surprised that Spank-Me doesn't like this.

The idea behind this is cultural integration my man. try it, it's goooood.

They take elements of different parts of Chinese culture, from the old to the new mixed with elements of western street culture, and tie them together in a way that gets the target audience fired up.

I wish I'd know about this. I might have got my old ass on the court to show these kids how to throw down.

I LOVE THIS GAME!!

Doin' it for the points

Spanky's picture
Spanky
4898 pencils

that's not a concept. it's a prevalent aspect of urban asian culture. and has been for over a decade. travel to southeast asia and you'll see that this is nothing new. the only thing moderately impressive about this is the scale. in other words, how much money they dumped into it.

nien's picture
nien

actually the concept is hero-ism (if that's a word). they're letting these kids live the fantasy of being the same as those wuxia heroes - but they substitute kungfu for ball skills.

this generation of chinese kids all want to be stars or celebrities. i think it was a product of the one child policy and optimism related to the great economics, but something like this (especially post event stuff) really appeals to them.

Spanky's picture
Spanky
4898 pencils

heros have been done to death in every culture. it's very first thought. and not a concept.

Disco Munky's picture
Disco Munky
3900 pencils

Whatever Spank-me. Your opinion counts for shit so I'll just continue without it. Peace.

Doin' it for the points

Spanky's picture
Spanky
4898 pencils

ironic then how you repeatedly comment on my opinions. when i couldn't be bothered to even read yours.

Disco Munky's picture
Disco Munky
3900 pencils

Really....Then how are we here?

Also I see you learned what irony is from the Alanis Morissette school of irony.

Doin' it for the points

Spanky's picture
Spanky
4898 pencils

how are we here? you commented on my opinion yet again. way to go, douche. you have a knack for making an ass out of yourself.

Disco Munky's picture
Disco Munky
3900 pencils

And you keep reading.

So who's the bigger fool?

Me? or you who keeps responding to me?

Doin' it for the points

Spanky's picture
Spanky
4898 pencils

i'm going to go with the jackass who repeatedly comments on my opinions. then says my opinion doesn't matter.

Disco Munky's picture
Disco Munky
3900 pencils

I do try to talk down to you as much as possible, so I think it's ok that I speak at you.

But who cares what you think ;)

Doin' it for the points

Spanky's picture
Spanky
4898 pencils

apparently you. the funny thing is, you're too dumb to even realize it.

Disco Munky's picture
Disco Munky
3900 pencils

Really?

Yet you keep on spouting more rubbish.

I know you think I'm just talking out my arse, but that's mainly due to your lack of understanding it seems.

Have a grown up read back some of the stuff I've written, and ask questions when you're stuck as opposed to just getting pissed off eh.

Doin' it for the points

Spanky's picture
Spanky
4898 pencils

dear dipshit,

i realize you're not the sharpest crayon in the box. so i'll type slowly and use small words. i never said i wouldn't respond when someone addresses me directly. even someone as inept and idiotic as you. but i could give a flying fuck about your opinion of ads. which is why i invariably ignore your posts. you, on the other hand, repeatedly comment on my posts. then turn around and claim you don't care what i say. so not only are you a retard. you're a terrible liar. have a nice day, douche. and keep up the good work.

ellehcimeo's picture
ellehcimeo
3522 pencils

Would the two of you care to make-out now?

No, not make up, make out. I think the tension has reached a sufficient high.

Please be descriptive.

Disco Munky's picture
Disco Munky
3900 pencils

Dear arse biscuit

You don't seem to know when you're getting your buttons pushed.

Wipe the spit from the corner of your mouth and go flirt with girl at reception for a bit. That always makes you feel cool.

fanny.

Doin' it for the points

Spanky's picture
Spanky
4898 pencils

making an ass out of yourself is "pushing my buttons?" that's pretty rich. it's a shame no one will buy it.

Disco Munky's picture
Disco Munky
3900 pencils

Just ask yourself this.

Why you?

Doin' it for the points

Spanky's picture
Spanky
4898 pencils

probably the same reason you eat the peanuts out of your own feces. but there's really no point trying to understand the minds of retards.

Disco Munky's picture
Disco Munky
3900 pencils

Because I just Won a £1.

Thanks for the 10 responses, Mr "I think everyones a retard".

People think I made you up.

Doin' it for the points

Spanky's picture
Spanky
4898 pencils

Not everyone is a retard. But you are definitely the king of those who are.

Disco Munky's picture
Disco Munky
3900 pencils

You don't seem to get it.

I was just seeing how far you'd let this go. Quite far it seems.

And you say I'm the retrad.

How's your mum feel about you slagging off her people?

ha ha ha

Doin' it for the points

Spanky's picture
Spanky
4898 pencils

what you don't get is i enjoy ridiculing you. it's easy sport. but fun nonetheless. you, on the other hand, appear to enjoy making an ass out of yourself. so everyone wins.

Disco Munky's picture
Disco Munky
3900 pencils

Whatever kid.

You think ridiculing someone is calling them a retard.

You're not a loser at all.

Doin' it for the points

Spanky's picture
Spanky
4898 pencils

by ridicule, i was referring to pointing out the asinine nature of your posts. specifically, how you repeatedly comment on my posts. then saying you don't care what i say. you've made an ass out of yourself. but with every reply, you bring a little amusement into my life. then again, like you said, you are a retard. so i'm sure this will be completely lost on your feeble mind. cheers to you nonetheless. you truly are the king of imbeciles

Disco Munky's picture
Disco Munky
3900 pencils

I think you're referring to my posts that were specifically aimed at you. In response to them being called asinine then, yes they might be slightly. But they were ment to itch that bit in your brain that hates me, and they don't reflect my other comments on this site..kind of. You only wish they did. Your mysteriously over inflated superiority complex is only highlighting what I can only assume is an almost crippling sense of personal failure due to your obvious lack of people skills. To call a person "retard" repeatedly doesn't reflect well on your personality. It might also be said that these qualities may not make a very creative or expressive mind so thereby reaffirming my beliefs that you're nothing more than a low level, scribbler who has to fight for every morsel of approval, and when this platform presented itself to call another person the names you're probably called to your face. Well how could anyone resist, let alone a weak minded fool such as yourself.

What am I saying. You smoke donkey pole, crack head. Keep up the nice use of crap in the words you say..and type...and you have a tiny cock.

Doin' it for the points

Spanky's picture
Spanky
4898 pencils

interesting. you have a lot of pent up homoerotic fantasies going on there. you're imagining me sucking donkey dick and having a small penis? is there something in your past you want to talk about? did daddy touch you down there? i'm sorry. i feel bad for you now. i'll try not to pick on you anymore. so anyway, when it's all said and done. this project was purely design. had little to no concept. and is indicative of prevalent asian design to begin with. your inability to comprehend this is just as indicative of your lack of culturalism. and your lack of standards that allows you to be a hack without even knowing it. cheers. have a nice life. and get help for your "issues."

Disco Munky's picture
Disco Munky
3900 pencils

You think that sucking donkey cock and having a tiny penis is a homoerotic fantasy? What sort of person thinks that?

Ok, so you're obviously good at calling people retarded or gay.

Both fantastic insults for an adult in the creative industry. Remind me how important your work is?

I can say this because you think you know me and think you can guess what I do. Fine. But you know what I said was true and that clearly fueled that heart felt rant about daddy touching me down there.

It was also interesting that you say that this ad having little to no concept, is indicative of prevalent asian design to begin with.

Interesting and almost racist.

You're australian aren't you? That or south african. I'd bet you fat mums life on it.

Doin' it for the points

Spanky's picture
Spanky
4898 pencils

you're boring me now. so I'll simply correct your latest mistake and be done with you. i said two things. 1) this specific campaign has little to no concept. 2) their execution is nothing original, especially in asia. what i didn't say is that asian advertising in general lacks conceptual thinking. in fact, some of the best work in the world comes out of singapore. even if it is done almost entirely by ex-patriots.

as for me being australian or south african, you're not even on the right continent or in the correct hemisphere. so my fat mum wins. you lose. now kindly do us a favor and go take your own life.

Disco Munky's picture
Disco Munky
3900 pencils

And I quote- "what i didn't say is that asian advertising in general lacks conceptual thinking. in fact, some of the best work in the world comes out of singapore. even if it is done almost entirely by ex-patriots."

Well you kind of did say that. And even when you try to back track you end up saying more ignorant shit.

Spank-me. You sad little man.

Doin' it for the points

Spanky's picture
Spanky
4898 pencils

no. anyone with the reading comprehension skills of a two year old can see that's not what i said.

"there's no idea to any of this. it's purely design. and not particularly original design at that."
...
"this project was purely design. had little to no concept. and is indicative of prevalent asian design to begin with."

so what it boils down to is that you're an idiot. learn how to read and think, then get back to me. on second thought, that's too much to ask. let's stick to our earlier agreement. go kill yourself. you won't be missed.

Disco Munky's picture
Disco Munky
3900 pencils

Whatever dude. I thought I was taking to a real man. Not some cockless little boy racist.

You're pathetic.

Doin' it for the points

Spanky's picture
Spanky
4898 pencils

i'm not surprised you're unable to defend your opinion. you'd have to have the cognitive ability to form one in the first place. so when it's all said and done, you're an idiot. you are quite honestly the dumbest human being i've met in quite some time. that said, i find quite a bit of humor in your prepubescent rants. so by all means, keep up the good work.

Disco Munky's picture
Disco Munky
3900 pencils

Why would I need to defend anything to you ever?

You're a bigot who thinks he's clever.

You're just pathetic.

Doin' it for the points

Spanky's picture
Spanky
4898 pencils

you're funny. in a completely unintentional sort of way. but funny none the less. so keep dancing, monkey. you're the best :)

Disco Munky's picture
Disco Munky
3900 pencils

See what I mean?

Pathetic.

Say what you want, you know it's over.

Doin' it for the points

Spanky's picture
Spanky
4898 pencils

it never began. you're obviously a hack. you can't even form an opinion. so there's no hope that you've ever had a decent idea. but you do make a good pet. keep dancing.

Disco Munky's picture
Disco Munky
3900 pencils

You're a stupid racist....soooooo.....whatever.

Doin' it for the points

Spanky's picture
Spanky
4898 pencils

my nephew is capable of more intelligent conversation than you. and he just started to talk.

Disco Munky's picture
Disco Munky
3900 pencils

That's all you've got is it?

You are a pathetic little racist.

Doin' it for the points

Spanky's picture
Spanky
4898 pencils

seriously, you call yourself a copywriter? you have zero whit and are dumb as a rock. i wouldn't even hire you to do collateral. though i suspect that's exactly what you do.

Disco Munky's picture
Disco Munky
3900 pencils

Ok then Adolph, that's what you think, so you must be right.

Doin' it for the points

Spanky's picture
Spanky
4898 pencils

you're really starting to bore me now. fair warning. get your shit together and at least try to be entertaining. or else i'm just going to ignore you.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Not original?

When was the last time you an event like this in China?

Its not a trad. ad, but as a promotional campaign, I reckon it would be effective nontheless.

And I would love one of nike kimonos!

We're going to need more lube.

Spanky's picture
Spanky
4898 pencils

the design is not original. if you don't believe me, stop by best buy and take a look at every single martial arts related video game. it's a very familiar look.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

I suppose, but I still think the promo. event is great.

We're going to need more lube.

Spanky's picture
Spanky
4898 pencils

the idea of having the event is fine. but they have these things all over the world, particularly in the US, so even that wasn't original. that said, it was well executed for what it is.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Bollocks, they don't have events like this all over the world.

They should though.

We're going to need more lube.

Disco Munky's picture
Disco Munky
3900 pencils

Watch yourself mate. He'll say something about your mum or sister soon enough if you keep at the Spank-master.

Hark, I do believe I hear the hate monger a-comin'.

Doin' it for the points

Spanky's picture
Spanky
4898 pencils

just about every major city in the US hosts 3 on 3 basketball tournaments with hundreds of teams. i've also seen them in argentina, brazil, italy and spain. so i know they're quite common. the only difference is, nike doesn't pump millions of dollars into promoting them, because they're mature basketball markets. china is still relatively unexploited in this regard.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

blah blah blah

We're going to need more lube.

Spanky's picture
Spanky
4898 pencils

that's probably the most intelligent comment you've made. congrats.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

nob

We're going to need more lube.

Disco Munky's picture
Disco Munky
3900 pencils

Cok

Doin' it for the points

Blahg's picture
Blahg
616 pencils

I really liked the integrated execution. Top notch work all around although in the end, it's a lot of hype for a street ball tournament. So with all the flash and sparkle around this thing the people who actually showed up to watch were probably disappointed, no matter how good the event was as far as street ball tournaments go.

Fridgerator's picture
Fridgerator
458 pencils

Great event to promote Nike as a company that reaches out to the world, they may have spent a lot of money, but it makes them stand out from other sports brand. Imagine all the advertising they get just from the news channels reporting this event.

----------------------------------------------
The concept is only as good as the execution.

hang-the-dj's picture
hang-the-dj
1262 pencils

I like the way they 'reach out' to sweat-shop workers, paying them almost enough per year to buy a pair of Nike socks.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

ooh. I thought they cleaned up their act now?

We're going to need more lube.

jacob zhang's picture
jacob zhang

GOOG!

kalpesh78's picture
kalpesh78
2580 pencils

totally kickass

ideas....30 minutes nahi toh free.

ManchuChanchu's picture
ManchuChanchu
701 pencils

the graphics are friggin awesome!

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Would have liked to see more action.

We're going to need more lube.

Ad_Lizard's picture
Ad_Lizard
73 pencils

This is great because it is a PERFECT example of an Integrated Marketing Campaign. That's why.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Indeed, and thats what we're paid for after all!

;-)

We're going to need more lube.

suketu's picture
suketu
26 pencils

grandprixxxxxxxxx

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