Nike: Beijing City Basketball Young Masters 2007
In May 2007, Nike China and DMG organized an epic street ball tournaments to unearth the best young ballers in Beijing. Held over three intense days, only the most Baqi of ballers made it to the final inside the walls of the Forbidden City. Preliminary games were played around the Forbidden City gates, hence the title of the tournament, 'The Battle of the 9 Gates'. Inspiration was drawn from the capital's imperial heritage, street ball culture and the arrogant Baqi style of Beijing baskeball. The campaign incorporated multi-media spanning from recruitment drives to artist-collaborations, music, videos, and post-final celebrations.
Advertising Agency: Wieden + Kennedy, Shanghai, China