Nika Shoe Repair: Heel
Nika Shoe Repair. Next right.
Advertising Agency: Immersion Creative
Creative Director / Art Director: Mike Catherall
Copywriter / Photographer: Michelle Chuang
Released: August 2009
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Comments
It would leave a much better impression if that stiletto was a painting like one of those Julian Beever style, for not being an obstruction for pedestrians.Nice idea.
7/10
The client is not always right - Enzo Ferrari
Nice idea. Agree with Blashyrkh - I afraid street cleaner would wipe the shoes away.
Buena idea, me gusta mucho. Sería bueno si pudiera impactar más.
It's not bad and the thinking behind it is sound, I just wonder if people will really notice it as it feels a bit too subtle. I can't honestly say that I pay much attention to garbage on the street when I'm walking.
vandalism as advertising!
Very creative idea! It would be cool to switch up the shoe.
Advertising like this is actually pretty effective. There was sidewalk chalk advertising for a new street vendor in our downtown area about a week before they actually showed up. When they finally did, there were all kinds of arrows pointing to their cart, and they kept a pretty good-sized crowd. Also, having tripped on my fair number of grates in heels, I appreciate the humor and practicality of this concept. I'd totally visit the shop after this.
I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.