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Nicorette: Kick the Habit

Nicorette: Kick the Habit
Your rating: None Average: 7.2 (23 votes)

When smoking was banned in pubs we created a beer coaster that could be turned into goal posts to give people something to do with their hands.

Advertising Agency: Clemenger BBDO, Australia
Creative Director: Rocky Ranallo
Art Director: Chris McMullen
Copywriter: Will Edwards
Published: August 2007

Comments

i am zero's picture 142 pencils

great try....
dont know will smokers be affected by this or not...
but still,

...good job tony!

pashya is zero

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i am zero

andrej dwin's picture 959 pencils

a fun thing to find in a pub.
but if it really helped nicorette (or the message) is dubious.

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Ron Jeremy's picture 94 pencils

As an ex-smoker this one really works for me.

Guest's picture

too bad you're not the target...

Dreamigator's picture 432 pencils

Great idea. But it's more easy to go out and smoke.

Something special is coming this way.

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Spanky's picture 2023 pencils

feels a little punny

guest111111111111's picture

to give people something to do with their hands instead of smoking is the same idea of the 2007 student contest of young guns "The finger Twister"

http://www.ygaward.com/images/zoom/MEDIA/SmokingFinal.pdf

guest111111111111's picture

to give people something to do with their hands instead of smoking is the same idea of the 2007 student contest of young guns "The finger Twister"

http://www.ygaward.com/images/zoom/MEDIA/SmokingFinal.pdf

wkanaan's picture 491 pencils

I agree. Same exact thing.

DROGA55's picture 57 pencils

Te quedo bacano Will

$:That's not an ad. THIS is an ad.

hang-the-dj's picture 1270 pencils

Hey Rog, this guy stole your signature. You still got that knife?

Guest's picture

hahaha, i like that this guy stole this damn signature. it pisses me off every time i see it.

raverus's picture 1456 pencils

nice but don't really work

kgeiger's picture 3824 pencils

And I thought smokers suffered from oral fixation, not finger fixation...

freakjesus's picture

i disagree. when i quit smoking, the worst thing was that i didn't know what to do with my hands. that's when i started to peel off the labels of bottles.

Guest's picture

that's excellent

Ron Jeremy's picture 94 pencils

Exactly. Peeling labels and flicking bits of paper was a passtime for me when I quit.

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