Nicorette: Kick the Habit

Nicorette: Kick the Habit

When smoking was banned in pubs we created a beer coaster that could be turned into goal posts to give people something to do with their hands.

Advertising Agency: Clemenger BBDO, Australia
Creative Director: Rocky Ranallo
Art Director: Chris McMullen
Copywriter: Will Edwards
Published: August 2007

Your rating: None Average: 7.2 (23 votes)

Comments

Submitted by pashya is zero on Wed, 2007-09-26 05:25.

great try....
dont know will smokers be affected by this or not...
but still,

...good job tony!

pashya is zero

Submitted by andrej dwin on Wed, 2007-09-26 05:32.

a fun thing to find in a pub.
but if it really helped nicorette (or the message) is dubious.

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Submitted by Ron Jeremy on Wed, 2007-09-26 05:41.

As an ex-smoker this one really works for me.

Submitted by Guest (not verified) on Sat, 2007-09-29 20:25.

too bad you're not the target...

Submitted by Dreamigator on Wed, 2007-09-26 07:32.

Great idea. But it's more easy to go out and smoke.

Something special is coming this way.

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Submitted by Spanky on Wed, 2007-09-26 12:25.

feels a little punny

Submitted by guest111111111111 (not verified) on Wed, 2007-09-26 13:04.

to give people something to do with their hands instead of smoking is the same idea of the 2007 student contest of young guns "The finger Twister"

http://www.ygaward.com/images/zoom/MEDIA/SmokingFinal.pdf

Submitted by guest111111111111 (not verified) on Wed, 2007-09-26 13:04.

to give people something to do with their hands instead of smoking is the same idea of the 2007 student contest of young guns "The finger Twister"

http://www.ygaward.com/images/zoom/MEDIA/SmokingFinal.pdf

Submitted by wkanaan on Wed, 2007-09-26 13:27.

I agree. Same exact thing.

Submitted by DROGA55 on Wed, 2007-09-26 14:00.

Te quedo bacano Will

$:That's not an ad. THIS is an ad.

Submitted by hang-the-dj on Wed, 2007-09-26 20:24.

Hey Rog, this guy stole your signature. You still got that knife?

Submitted by Guest (not verified) on Sat, 2007-09-29 20:34.

hahaha, i like that this guy stole this damn signature. it pisses me off every time i see it.

Submitted by raverus on Wed, 2007-09-26 22:53.

nice but don't really work

Submitted by kgeiger on Fri, 2007-09-28 03:32.

And I thought smokers suffered from oral fixation, not finger fixation...

Submitted by freakjesus (not verified) on Sat, 2007-09-29 20:32.

i disagree. when i quit smoking, the worst thing was that i didn't know what to do with my hands. that's when i started to peel off the labels of bottles.

Submitted by Guest (not verified) on Sat, 2007-09-29 22:13.

that's excellent

Submitted by Ron Jeremy on Mon, 2007-10-01 18:19.

Exactly. Peeling labels and flicking bits of paper was a passtime for me when I quit.