Frozen Bikes

March 2012
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To celebrate the end of a Minnesota winter, and the beginning of our bike-share season, Nice Ride via Persuasion froze a bunch of their bikes in ice and left them to melt all over the Twin Cities. The more melting, the closer we are to summer.

Advertising Agency: Persuasion Arts & Sciences, USA
Creative Directors: Dion Hughes, Mark Johnson
Copywriter: Mike Gibbs

Comments (5)

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vote4pedro's picture
4601 Activity Scores

Doesn't look like the bike is actually frozen in the ice. It's just surrounded by blocks of ice. I'm guessing as it melts, the ice will collapse and beat the crap out of it.


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