NHS Quit Smoking Support: Last One

NHS Quit Smoking Support: Last One
Average: 7 (16 votes)

Books of matches containing only one match were left around pubs in London to coincide with the UK smoking ban. Research shows that smokers' resolve to quit improves if they can have one last cigarette.

Advertising Agency: CDP, London, UK
Creative Director: Jonathan Drapes
Creatives: Jonathan Drapes, Joe Williams, Andy Preston
Via: bestadsontv

10 comments

wkanaan's picture
483 pencils
wkanaan

its brilliant, im not sure if ive seen it before or something similar

Guest's picture
Guest

nice one.

itravelieat's picture
4 pencils
itravelieat

;)

Guest's picture
Guest

Nice one, even though it could also be your last candle...

fractalrene's picture
1508 pencils
fractalrene

Good idea.

Conceptual-eyes's picture
1479 pencils
Conceptual-eyes

Great. CDP London.

klaussnow's picture
1687 pencils
klaussnow

the ideas been done before,and won tons of awards... something along the lines of brandx matches last so long you only need one....

... its already been done...

nikxdave's picture
21 pencils
nikxdave

nice one.... but seems to be have done before

darrenalawi's picture
146 pencils
darrenalawi

Now this is creativity. Talk about targeting, perfect.

Quink's picture
246 pencils
Quink

nice.

though most smokers use lighters, don't they? but using an almost-empty lighter just wouldn't work, wouldn't be as charming.