NHS Quit Smoking Support: Last One
Books of matches containing only one match were left around pubs in London to coincide with the UK smoking ban. Research shows that smokers' resolve to quit improves if they can have one last cigarette.
Advertising Agency: CDP, London, UK
Creative Director: Jonathan Drapes
Creatives: Jonathan Drapes, Joe Williams, Andy Preston
Via: bestadsontv
10 comments
its brilliant, im not sure if ive seen it before or something similar
nice one.
;)
Nice one, even though it could also be your last candle...
Good idea.
Great. CDP London.
the ideas been done before,and won tons of awards... something along the lines of brandx matches last so long you only need one....
... its already been done...
nice one.... but seems to be have done before
Now this is creativity. Talk about targeting, perfect.
nice.
though most smokers use lighters, don't they? but using an almost-empty lighter just wouldn't work, wouldn't be as charming.