NHS Quit Smoking Support: Last One

Books of matches containing only one match were left around pubs in London to coincide with the UK smoking ban. Research shows that smokers' resolve to quit improves if they can have one last cigarette.

Advertising Agency: CDP, London, UK
Creative Director: Jonathan Drapes
Creatives: Jonathan Drapes, Joe Williams, Andy Preston
Via: bestadsontv

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10 comments

wkanaan's picture
wkanaan
483 pencils

its brilliant, im not sure if ive seen it before or something similar

Guest's picture
Guest

nice one.

itravelieat's picture
itravelieat
4 pencils

;)

Guest's picture
Guest

Nice one, even though it could also be your last candle...

fractalrene's picture
fractalrene
1506 pencils

Good idea.

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

Great. CDP London.

klaussnow's picture
klaussnow
1677 pencils

the ideas been done before,and won tons of awards... something along the lines of brandx matches last so long you only need one....

... its already been done...

nikxdave's picture
nikxdave
21 pencils

nice one.... but seems to be have done before

darrenalawi's picture
darrenalawi
146 pencils

Now this is creativity. Talk about targeting, perfect.

Quink's picture
Quink
234 pencils

nice.

though most smokers use lighters, don't they? but using an almost-empty lighter just wouldn't work, wouldn't be as charming.

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