NH Hotels: Headrests
NH Hotels. Where you would like to be.
NH Hotels advertisement was placed on Iberia airlines headrests. On the back of the headrests you could see illustrations enjoying the different activites offered by NH Hotels: golf, beach, sauna, etc. When people sat they would see the illustration in front of them and just above the illustration's head you could see the hair of the person seating right in front as well, as if it were the illustration's own set of hair.
Advertising Agency: Zapping/M&C Saatchi, Spain
Executive Creative Directors: Uschi Henkes
Copywriter: Carlos García Janini
Art Directors: Uschi Henkes
26 Comments
funny i like it..
i loooove advertising:)
nice and simple
Really like it!! That's a good try !
Not really doing it for me.
It's alright though.
5/10
www.aaasmith.blogspot.com
Weird, and wonderful.
I love the work of Zapping, specially the press books and movie posters.
Uschi, Manolo, you should check my portfolio...
Best regards.
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(^_^) I'm not chinese, I'm constipated
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/// The clock is laughing in my face ///
what about blondes? that wouldn't look that good + illustrations could have been better. But it's not a bad idea I must say.
These are nice - especially since you've got the most captive of captive audiences looking at these for hours on end. They probably have people giggling all over the plane.
Really simple and really good. Love it.
Darren Alawi
Creative web & brand design
http://www.darrenalawi.com/blog
Darren Alawi
Creative web & brand designer
http://www.darrenalawi.com/blog
Cute idea, but the cartoon characters don't look very happy. Aren't they supposed to be where they wanted to be?
- Tung
--good idea is enemy of great idea
-Tung
--good idea is enemy of great idea
I can see why they got the go ahead on this idea.
but cant a spicky guy .. set in the place of the lisse set !! SO:???
Top marks for novelty, but would annoy the shit outa me if I had to look at those things for hours on end. Viagra Ads will be next.
== Bring back fags, lard and the biff.
i love the illustration style..and the place they put the ad..lovely
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sorry for my terrible english..indonesian :)
nice new media.
rd
Very nice.
http://www.navinharish.org
http://www.navinharish.org
omg omg omg! i love this idea! great one!
* it's not how good you are. it's how good you want it to be *
The idea's well, I guess it would get my attention and amuse me. But if I had to sit and face that on a long-haul flight....
Now everyone's a CD.
yay ambient media!
I do like this! and if i saw it in front of me on a plane it'd make me smile and stick in my mind. which is the point right?!
tazdesigns
Awesome! And sooo funny!
nice, very honest
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nice
Very good idea !...
http://www.binbango.com/?p=221154
what if...there's nobody sitting in front of me? or... if there's a kid sitting in front, or a... short lady...