NH Hotels: Headrests

NH Hotels. Where you would like to be.

NH Hotels advertisement was placed on Iberia airlines headrests. On the back of the headrests you could see illustrations enjoying the different activites offered by NH Hotels: golf, beach, sauna, etc. When people sat they would see the illustration in front of them and just above the illustration's head you could see the hair of the person seating right in front as well, as if it were the illustration's own set of hair.

Advertising Agency: Zapping/M&C Saatchi, Spain
Executive Creative Directors: Uschi Henkes
Copywriter: Carlos García Janini
Art Directors: Uschi Henkes


anad's picture
20 pencils

funny i like it..

i loooove advertising:)

manojchaki's picture
33 pencils

nice and simple

washiam's picture
445 pencils

Really like it!! That's a good try !

A. J. SMITH's picture
2834 pencils

Not really doing it for me.

It's alright though.


drunk dave's picture
drunk dave
1066 pencils

Weird, and wonderful.

Pacific Blue's picture
Pacific Blue
335 pencils

I love the work of Zapping, specially the press books and movie posters.
Uschi, Manolo, you should check my portfolio...

Best regards.

(^_^) I'm not chinese, I'm constipated

elmikel's picture
1147 pencils

what about blondes? that wouldn't look that good + illustrations could have been better. But it's not a bad idea I must say.

teenie's picture
1894 pencils

These are nice - especially since you've got the most captive of captive audiences looking at these for hours on end. They probably have people giggling all over the plane.

darrenalawi's picture
146 pencils

Really simple and really good. Love it.

Darren Alawi
Creative web & brand design

panasit's picture
687 pencils

Cute idea, but the cartoon characters don't look very happy. Aren't they supposed to be where they wanted to be?

- Tung
--good idea is enemy of great idea

--good idea is enemy of great idea

Ed Mintone's picture
Ed Mintone
585 pencils

I can see why they got the go ahead on this idea.

ahmed ragheb's picture
ahmed ragheb
297 pencils

but cant a spicky guy .. set in the place of the lisse set !! SO:???

Maxwedge's picture
558 pencils

Top marks for novelty, but would annoy the shit outa me if I had to look at those things for hours on end. Viagra Ads will be next.

zeta's picture
81 pencils

i love the illustration style..and the place they put the ad..lovely


kc_brock's picture
703 pencils

nice new media.


itch's picture
806 pencils

omg omg omg! i love this idea! great one!

* it's not how good you are. it's how good you want it to be *

EDvert's picture
36 pencils

The idea's well, I guess it would get my attention and amuse me. But if I had to sit and face that on a long-haul flight....

Tazdesigns's picture
20 pencils

yay ambient media!

I do like this! and if i saw it in front of me on a plane it'd make me smile and stick in my mind. which is the point right?!

Wordnerd's picture
6660 pencils

Awesome! And sooo funny!

Corbeen's picture
1095 pencils

nice, very honest

abualward's picture
3 pencils


Guest's picture
mauroxxx's picture
539 pencils

what if...there's nobody sitting in front of me? or... if there's a kid sitting in front, or a... short lady...

Ahtedir's picture
54 pencils

When you walk through the aisle you'll get a chance to see it when someone is sitting :)

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