NH Hotels: Headrests

NH Hotels. Where you would like to be.

NH Hotels advertisement was placed on Iberia airlines headrests. On the back of the headrests you could see illustrations enjoying the different activites offered by NH Hotels: golf, beach, sauna, etc. When people sat they would see the illustration in front of them and just above the illustration's head you could see the hair of the person seating right in front as well, as if it were the illustration's own set of hair.

Advertising Agency: Zapping/M&C Saatchi, Spain
Executive Creative Directors: Uschi Henkes
Copywriter: Carlos García Janini
Art Directors: Uschi Henkes

24 comments

anad's picture
anad
20 pencils

funny i like it..

i loooove advertising:)

manojchaki's picture
manojchaki
33 pencils

nice and simple

washiam's picture
washiam
445 pencils

Really like it!! That's a good try !

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Not really doing it for me.

It's alright though.

5/10

drunk dave's picture
drunk dave
1066 pencils

Weird, and wonderful.

Pacific Blue's picture
Pacific Blue
335 pencils

I love the work of Zapping, specially the press books and movie posters.
Uschi, Manolo, you should check my portfolio...

Best regards.

-------------------------------
(^_^) I'm not chinese, I'm constipated

elmikel's picture
elmikel
1147 pencils

what about blondes? that wouldn't look that good + illustrations could have been better. But it's not a bad idea I must say.

teenie's picture
teenie
1894 pencils

These are nice - especially since you've got the most captive of captive audiences looking at these for hours on end. They probably have people giggling all over the plane.

darrenalawi's picture
darrenalawi
146 pencils

Really simple and really good. Love it.

Darren Alawi
Creative web & brand design
http://www.darrenalawi.com/blog

panasit's picture
panasit
687 pencils

Cute idea, but the cartoon characters don't look very happy. Aren't they supposed to be where they wanted to be?

- Tung
--good idea is enemy of great idea

-Tung
--good idea is enemy of great idea

Ed Mintone's picture
Ed Mintone
585 pencils

I can see why they got the go ahead on this idea.

ahmed ragheb's picture
ahmed ragheb
297 pencils

but cant a spicky guy .. set in the place of the lisse set !! SO:???

Maxwedge's picture
Maxwedge
558 pencils

Top marks for novelty, but would annoy the shit outa me if I had to look at those things for hours on end. Viagra Ads will be next.

zeta's picture
zeta
81 pencils

i love the illustration style..and the place they put the ad..lovely

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kc_brock's picture
kc_brock
703 pencils

nice new media.

rd

itch's picture
itch
806 pencils

omg omg omg! i love this idea! great one!

* it's not how good you are. it's how good you want it to be *

EDvert's picture
EDvert
36 pencils

The idea's well, I guess it would get my attention and amuse me. But if I had to sit and face that on a long-haul flight....

Tazdesigns's picture
Tazdesigns
20 pencils

yay ambient media!

I do like this! and if i saw it in front of me on a plane it'd make me smile and stick in my mind. which is the point right?!

Wordnerd's picture
Wordnerd
6660 pencils

Awesome! And sooo funny!

Corbeen's picture
Corbeen
1092 pencils

nice, very honest

abualward's picture
abualward
3 pencils

nice

Guest's picture
Guest
mauroxxx's picture
mauroxxx
539 pencils

what if...there's nobody sitting in front of me? or... if there's a kid sitting in front, or a... short lady...

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