Nexcare: Cracks

During several weeks, many stickers that looked like 3M Band Aids, were seen all over Santiago. They were placed on broken wondows and cracks on walls. That way, anyone passing by, would see the sticker and underneath it the brand's promise:

Nexcare. First Aid Specialists.

Fiap short list, Argentina
CD: Pancho González. AD: Keke Reyes. C: Andrés Zaldúa