Nexcare: Cracks

During several weeks, many stickers that looked like 3M Band Aids, were seen all over Santiago. They were placed on broken wondows and cracks on walls. That way, anyone passing by, would see the sticker and underneath it the brand's promise:

Nexcare. First Aid Specialists.

Fiap short list, Argentina
CD: Pancho González. AD: Keke Reyes. C: Andrés Zaldúa

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5 comments

Mystique's picture
Mystique
122 pencils

: : mystique : :

ozamu's picture
ozamu
60 pencils

TA MU GUENO...COMO DIRIA EL SR. BURNS: "¡¡¡¡¡EXCELENTE!!!!"

Pancho González's picture
Pancho González
9 pencils

I didn't know that it was done. Anyway, was shortlisted in Fiap 2006 and New York Festivals 2006. And also published in 1492 Fiap Magazine with a little interview.

Pancho González
Creative Director

ooops's picture
ooops
448 pencils

i thought it's some kind of contruction agency if i didn't realise
what actually the brand it is

amit parekh's picture
amit parekh
283 pencils

i like it..

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