Tincho's picture
1093 pencils

Effective enough for me.

Boetinho's picture
90 pencils

Good idea.

Something like this has been done over here in The Netherlands, as you can see here: http://www.le-clochard.com/

jamesrothenburg's picture
554 pencils

Great student work! Although I think you'd be hard pressed to get any retailers to implement the coffee cup idea. No one would want to drink out of it. You may want to try replacing that execution. An idea is only good if you can actually convince a client to run it. Has this been executed in real life? Very good stuff overall.

bknowlden's picture
3647 pencils

Smart, i can dig it.

ragazzi's picture
132 pencils
Sweevil's picture
14 pencils

Did you sign up an account just to post this, Hera?
Sneaky sneaky~
And by the way, this is totally different from your concept.

xhp's picture
543 pencils

okey, clever, but getting sick of ad giving you lessons ... really ...

Luis Maram's picture
Luis Maram
252 pencils

Again. It has been done in Mexico. The work even was a finalist in Caracol de Plata, an international social ad contest. You can see it here: http://www.masr.com.mx/caracol-de-plata-anuncio-para-prensa

Stigset's picture
1454 pencils

very cool

Anne's picture
508 pencils

Done. Exact same idea for the Salvation Army - Cannes archives 2002.

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