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Anne's picture
Anne
Activity Score 508

Done. Exact same idea for the Salvation Army - Cannes archives 2002.

Tincho's picture
Tincho
Activity Score 1093

Effective enough for me.

Boetinho's picture
Boetinho
Activity Score 90

Good idea.

Something like this has been done over here in The Netherlands, as you can see here: http://www.le-clochard.com/

jamesrothenburg's picture
jamesrothenburg
Activity Score 554

Great student work! Although I think you'd be hard pressed to get any retailers to implement the coffee cup idea. No one would want to drink out of it. You may want to try replacing that execution. An idea is only good if you can actually convince a client to run it. Has this been executed in real life? Very good stuff overall.

bknowlden's picture
bknowlden
Activity Score 3647

Smart, i can dig it.

ragazzi's picture
ragazzi
Activity Score 135
Sweevil's picture
Sweevil
Activity Score 14

Did you sign up an account just to post this, Hera?
Sneaky sneaky~
And by the way, this is totally different from your concept.

xhp's picture
xhp
Activity Score 543

okey, clever, but getting sick of ad giving you lessons ... really ...

Luis Maram's picture
Luis Maram
Activity Score 252

Again. It has been done in Mexico. The work even was a finalist in Caracol de Plata, an international social ad contest. You can see it here: http://www.masr.com.mx/caracol-de-plata-anuncio-para-prensa

Stigset's picture
Stigset
Activity Score 1454

very cool

Anne's picture
Anne
Activity Score 508

Done. Exact same idea for the Salvation Army - Cannes archives 2002.

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