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Newcastle Brown Ale: Trapped In A Schooner

Advertising Agency: Vitro, USA
Executive Creative Director: John Vitro
Creative Director: KT Thayer
Art Directors: Paul Lambert, Kevin Lukens
Copywriter: Schuyler Vanden Bergh
Agency Producer: Mickey Strider
Account Director: Ben Feeney
Account Supervisor: Whitney Milne

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22 comments

morse's picture
morse
15439 pencils

This is really great and simple.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Roger Keynes's picture
Roger Keynes
5497 pencils

On behalf of the big, brown beerland of Australia, I say YES!

Will Think for Salary

atb2005's picture
atb2005
13567 pencils

Are you serious?? 9 stars for this? You got to be joking.

Roger Keynes's picture
Roger Keynes
5497 pencils

atb, my old friend!!!
Great to see you've still got the fire in the belly, mate!
In answer to your evocative question... yes.
It's an playful, engaging idea, particularly for a partying, race crowd.
Especially for introducing a UK beer brand into the US.
Oh... and it's 'you've' got to be joking.
Cheers

Will Think for Salary

atb2005's picture
atb2005
13567 pencils

*rolls eyes*

Roger Keynes's picture
Roger Keynes
5497 pencils

x

Will Think for Salary

Ron Burgundy's picture
Ron Burgundy
1636 pencils

i saw this, it actually had people swarming around it

jackblack's picture
jackblack
2230 pencils

Fun, but why?

Ron Burgundy's picture
Ron Burgundy
1636 pencils

experiences people wanna engage with imprint on people more than say an ad they are trying to ignore, and there is a reminder on their Facebook page of the event...I'm sure it sold some beer, their friends noticed, and gained some new customers.

TheWasteBin's picture
TheWasteBin
108 pencils

Um, brand awareness that engages an audience in your product.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

GTFO! Learn something new every day.

wildbore's picture
wildbore
749 pencils

haha... good job!

mikey mugambi's picture
mikey mugambi
69 pencils

Hilarious... Nice social media link up!

markitomesquita's picture
markitomesquita
31 pencils

I like it...
entertainment and contact with the brand
fast, simple and good!

Agent_Cooper's picture
Agent_Cooper
14 pencils

great entertainment.

kleenex's picture
kleenex
26174 pencils

simple, solid idea.

CommandZ's picture
CommandZ
2472 pencils

Pure & simple brand engagement.

HTG¡'s picture
HTG¡
38 pencils

WTF? all that tells me is that if I drink New Castle I'll be trapped in alcoholism. It's a good bear but it would be in bad taste to think that is the best they can do. Shame on you.

AdBuzzer's picture
AdBuzzer
1168 pencils

yeah, it's nice, simple and not very expensive. I mean it's a good idea for some sponsorship / event activation.

Olafski001's picture
Olafski001
1194 pencils

It's OK, but not great

krautland's picture
krautland
3204 pencils

funny, gets the job done.

Boxey's picture
Boxey
8885 pencils

not much of an idea here.

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