Neunkircher Zoologischen Garten: The Croc-eats-dog Promotion

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Director: Matthias Spaetgens, Jan Leube
Art Director: Mathias Rebmann
Copywriter: Florian Schwalme
Graphic: Heidrun Kleingries, Felix Pfannmueller
Photographer: Torsten Roman
Account Supervisors: Katrin Seegers, Bjoern Kraemer
Producers: Diana Wuttge, Jana Kranhold
Advertiser`s Supervisor: Dr. Norbert Fritsch, Neunkircher Zoologischen Garten

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21 comments

LAZ's picture
LAZ
288 pencils

would turn some heads in the streets for sure :)

Willey's picture
Willey
140 pencils

Great. Wonder though whether PETA would have a problem with this gimmick?

LAZ's picture
LAZ
288 pencils

thought the same. but hopefully peta will smile and pet the dog instead of always bitching ;)

sloppy4's picture
sloppy4
1496 pencils

yeah, i can't imagine the dog was any too excited about the promotion.

csason's picture
csason

it's a dog..it really doesn't understand 'excitement'. It understands food and sex.

Herr Specht's picture
Herr Specht
2 pencils

The idea is okay for sure, I just wonder why the Neunkircher Zoo is promoted in the middle of Berlin?

Doesn't make too much sense for me.

StPepper23's picture
StPepper23
269 pencils

bad idea, the ads before are much better, but how many zoo-clients do scholz & friends have?

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Stupid but I love it.

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It's only an ad.

CHENZ's picture
CHENZ
22 pencils

this is really "student" shit. typicall S&F. Doing everything for attention with bloody stupid proms.
but this one really sucks. poor dog. shame on you guys.

someone should call peta or another animal protection network.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

The dog looks perfectly fine to me, a little bored maybe but I'm sure he/she will enjoy all the attention!

ellehcimeo's picture
ellehcimeo
3522 pencils

I'm sure the dog was fine. It's just a costume.

I think this stunt is kind of fun. Sort of a gag, which normally I'm against, but I like this one.

dookievil's picture
dookievil
92 pencils

Me parece muy bueno, seguro a cualquiera en la calle le genera impacto, eso es un logro grande. Bien.

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

i think its cute

raverus's picture
raverus
1478 pencils

hahahah, cool but cruel

franksandres's picture
franksandres
172 pencils

Absolutely stupid amazing funny.
whoa, great idea guys.

puppiepoppy's picture
puppiepoppy
1636 pencils

Hahahaa...since these guys won a Lion this year, I guess they'll do another version next year with a Lion eating the dog. Bravooo!

Blahg's picture
Blahg
616 pencils

I wouldn't want to be the junior responsible for cleaning this alligator suit (and dog) once they got back to the office and realized the dog had been walking around the city with no way to use the bathroom.

ryanfluet's picture
ryanfluet
105 pencils

i have no idea why anyone would dislike this. it's funny as hell.

Guest's picture
Guest

So is the crocodile full of dog pee?

luisrivera11's picture
luisrivera11
469 pencils

it was effective

pawan nimrani's picture
pawan nimrani
44 pencils

nice afforts. it's obuesly workable

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