neu.de: Socks
Advertising Agency: Heye & Partner, Munich, Germany
Executive Creative Directors: Alexander Bartel, Martin Kießling
Creative Directors: Jan Okusluk, Zeljko Pezely, Fabian Hinzer
Art Directors: Andreas Weber, Amalija Tidlacka
Copywriters: Christian Beitlich, Isabel Köhl
Published: January 2010



17 Comments
COOL!
NICE!
I like it!
smart
3 creative directors?! wow …
I liiiiike.
---------
"Nihil sub sole novum"
in my laundry there are only ugly old fat people!
nice!!
Pretty ingenious!
Smart
http://coroflot.com/flashback62
I wasn't expecting it at all! Great idea.
Blog | Twitter
2 executive CDs, 3CDs, 2 ADs and 2 CWs... either this team is struggling for big ideas or they all desperately want to win an award.
The idea is really cool but its not wow!
I guess it is not just a team... it's the agency itself.
The ad is really cool indeed!
it is the team - the agency is 200+
Great metaphor!
Very clever ad.
Very good !
Inherent problem: Women will spot this sock and smirk "How stupid", while men will go home and get right online, looking for a woman to do their laundry. Just keeping it real here.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett