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Nestlé Waters, Contrex: Contrexperience

Slimming doesn't have to be boring. Contrex My slimming partner.

Advertising Agency: Marcel, Paris, France
Creative Director: Anne De Maupeou
Art Director: Souen Le Van
Copywriter: Martin Rocaboy
Account Director: Michel Kowalski
Account Manager: Audrey Tato
TV Producers: Timothé Rosenberg, Cleo Ferenczi
Planners: Anne Dimier-Vallet, Guillaume Le Gorrec
Advertiser's Supervisor: Emmanuel Manichon, Marie-Cécile Pellé Lancien, Stéphanie Perrin
Director: Xavier Mairesse
Producer: Claude Fayolle
Production: Wanda
Post production : Mikros
Additional credits: Nicolas Karakatsanis, Sam Danesi, Clemens Hourriere, Boris Nicou, Mathieu Sibony, Sandra Haize, Olivier Glandais
Published: September 2011

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18 comments

cheskarion's picture
cheskarion
6 pencils

wow, congrats!!!

kleenex's picture
kleenex
25556 pencils

Classic!!!

tracyzhang's picture
tracyzhang
133 pencils

awesome!

lucie123's picture
lucie123
604 pencils

Fake!

CuriousPencil's picture
CuriousPencil
4227 pencils

Very cool interactive, but not something that can sustain the contradiction that slimming isn't boring, when all you're doing is selling water. Added calcium and magnesium doesn't make water less boring, it makes it less water. Still, nice work on the packaging and website artwork, making it look like a menstrual helpmeet : http://www.contrex.ch/#/accueil

Ceballos's picture
Ceballos
625 pencils

COme on, man. ¿Interactive? :DDDDDDDDDD
They are actors.

Roger Keynes's picture
Roger Keynes
5497 pencils

Well, this is going nuts virally amongst the laydeez in Australia! :)

Will Think for Salary

NicoCiego's picture
NicoCiego
1035 pencils

These paid actors are pretty obvious.
The ad, not bad.

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

wow..wow..wow.....Ambient...
lovely work. well done.

robinstam's picture
robinstam
213 pencils

If it was an ambient, it could have been interesting. But look at the credits: there are two TV-producers, a director and post production company that is known for its visual effects. This is clearly staged.

sharonjackson's picture
sharonjackson
131 pencils

I completely agree. You don't get 20 slender gorgeous models with perfect lipstick in one place at one time. But having said that, it was fun.

SJackson

kgeiger's picture
kgeiger
7016 pencils

I'm jealous

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Fake. But nice idea and good ad.

Tomasz Dziedzic's picture
Tomasz Dziedzic
127 pencils

One of the best ads I've seen last few months

Charith Wije's picture
Charith Wije
24 pencils

super work...

Memetic's picture
Memetic
150 pencils

This is so much bullshit. It is no way a ambient media execution.

To animate that sequence in neon lighting on the building they would have had to cover the whole building side with electrics.

The thing is done in post.

Come on people and Ivan too. Please wake up to these fakers.

But still not a bad idea even if it is impossible in the real world.

thecreature's picture
thecreature
37 pencils

Shot in czech republic, published in france

angeyates's picture
angeyates
127 pencils

AMAZING concept!! great job!

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