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Contrexperience

Agency: 
Published/Aired: 
September 2011
Description: 

Slimming doesn't have to be boring. Contrex My slimming partner.

Advertising Agency: Marcel, Paris, France
Creative Director: Anne De Maupeou
Art Director: Souen Le Van
Copywriter: Martin Rocaboy
Account Director: Michel Kowalski
Account Manager: Audrey Tato
TV Producers: Timothé Rosenberg, Cleo Ferenczi
Planners: Anne Dimier-Vallet, Guillaume Le Gorrec
Advertiser's Supervisor: Emmanuel Manichon, Marie-Cécile Pellé Lancien, Stéphanie Perrin
Director: Xavier Mairesse
Producer: Claude Fayolle
Production: Wanda
Post production: Mikros
Additional credits: Nicolas Karakatsanis, Sam Danesi, Clemens Hourriere, Boris Nicou, Mathieu Sibony, Sandra Haize, Olivier Glandais

Comments (18)

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Highest Rated

angeyates's picture
angeyates
Activity Score 127

AMAZING concept!! great job!

cheskarion's picture
cheskarion
Activity Score 6

wow, congrats!!!

kleenex's picture
kleenex
Activity Score 43434

Classic!!!

tracyzhang's picture
tracyzhang
Activity Score 133

awesome!

lucie123's picture
lucie123
Activity Score 604

Fake!

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Very cool interactive, but not something that can sustain the contradiction that slimming isn't boring, when all you're doing is selling water. Added calcium and magnesium doesn't make water less boring, it makes it less water. Still, nice work on the packaging and website artwork, making it look like a menstrual helpmeet : http://www.contrex.ch/#/accueil

Ceballos's picture
Ceballos
Activity Score 621

COme on, man. ¿Interactive? :DDDDDDDDDD
They are actors.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Well, this is going nuts virally amongst the laydeez in Australia! :)

The Jobless Writer
Will Think for Salary

NicoCiego's picture
NicoCiego
Activity Score 1033

These paid actors are pretty obvious.
The ad, not bad.

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

wow..wow..wow.....Ambient...
lovely work. well done.

robinstam's picture
robinstam
Activity Score 215

If it was an ambient, it could have been interesting. But look at the credits: there are two TV-producers, a director and post production company that is known for its visual effects. This is clearly staged.

sharonjackson's picture
sharonjackson
Activity Score 157

I completely agree. You don't get 20 slender gorgeous models with perfect lipstick in one place at one time. But having said that, it was fun.

SJackson

kgeiger's picture
kgeiger
Activity Score 7287

I'm jealous

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Fake. But nice idea and good ad.

Tomasz Dziedzic's picture
Tomasz Dziedzic
Activity Score 127

One of the best ads I've seen last few months

Charith Wije's picture
Charith Wije
Activity Score 24

super work...

Memetic's picture
Memetic
Activity Score 150

This is so much bullshit. It is no way a ambient media execution.

To animate that sequence in neon lighting on the building they would have had to cover the whole building side with electrics.

The thing is done in post.

Come on people and Ivan too. Please wake up to these fakers.

But still not a bad idea even if it is impossible in the real world.

thecreature's picture
thecreature
Activity Score 89

Shot in czech republic, published in france

angeyates's picture
angeyates
Activity Score 127

AMAZING concept!! great job!

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