Neosaldina: Is Rio happy?
Advertising Agency: SantaClaraNitro, São Paulo, Brazil
Art Directors: Flávio Treiger, Vico Benevides
Copywriters: Murilo Lico, Fernando Campos, André Godói
Channel Planning: Pedro Porto
Released: October 2008
2 Comments
nice
I remember one similar thing made by Orange - a huge building would color up its entire wall according to people's mood. There was a website where you ranked your mood from 1 to 10, the programme calculated the average and if it was low, the building was blue, or violet, and if it was a high average it would orange up
I like it. It's big.