Nederburg Ingenuity Wines: Spines
Advertising Agency: Net#work BBDO Cape Town, Cape Town, South Africa
Creative Directors: Mike Schalit, Ivan Johnson, Alexis Beckett, Kyle Cockeran
Art Director: Marcel Witbooi
Copywriter: Oskar Petty
Photographer: Jan Verboom
Other additional credits: Misti Fowler, David Cope, Vivienne Oosthuizen, Johan le Grange
Released: January to December 2008 and January 2009


16 Comments
Cool!
How is it still new after a year?
better for guinness in my opinion.
here the idea somehow feels right, but not working. no surprise in the end. and i don't really think this delivers the message they wished to say
Absolutely.
Would be perfect for Guinness.
We're going to need more lube.
Does Guinness have a magazine? Not that I know of, but maybe. If not, I don't see how this makes sense for them.
Done years ago... Donald Duck Collection
Very cool!
Ah, clever. A well placed ad. Will build up over time.
And effective for the target audience... would benefit from a line. It's crying out for something about dedication (referring to the readers who have bought all the issues) or maturing (referring to the fact that its taken time to develop)
You're missing a trick there.
We're going to need more lube.
CALLATE ESTUPIDO MARURI ES UNA AGENCIA ARGENTINA RADICADA EN ECUADOR ASI QUE LA ESTUPIDEZ ES ARGENTINA NO ECUATORIANA
CALLATE ESTUPIDO MARURI ES UNA AGENCIA ARGENTINA RADICADA EN ECUADOR ASI QUE LA ESTUPIDEZ ES ARGENTINA NO ECUATORIANA
Maxim did this with good looking chics like 5 years ago also.
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brandon
www.brandonknowlden.com
this is realli nice. took me a sec to realize wts goin on ..
seriously cool! this is one of those i wish i'd done...
Every magazine in the WORLD has done this!!
http://www.truactionflix.com
Slow going, isn't it?
+++
"I love some things, and don't love some other things."
Cool idea. with long term thinking.
UDAYpatwardhan@+91 22 98206 54722