Nederburg Ingenuity Wines: Spines

Advertising Agency: Net#work BBDO Cape Town, Cape Town, South Africa
Creative Directors: Mike Schalit, Ivan Johnson, Alexis Beckett, Kyle Cockeran
Art Director: Marcel Witbooi
Copywriter: Oskar Petty
Photographer: Jan Verboom
Other additional credits: Misti Fowler, David Cope, Vivienne Oosthuizen, Johan le Grange
Released: January to December 2008 and January 2009

16 comments

Guest's picture
Guest

Cool!

Guest's picture
Guest

How is it still new after a year?

Wordnerd's picture
Wordnerd
6662 pencils

better for guinness in my opinion.

here the idea somehow feels right, but not working. no surprise in the end. and i don't really think this delivers the message they wished to say

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Absolutely.

Would be perfect for Guinness.

We're going to need more lube.

Guest's picture
Guest

Does Guinness have a magazine? Not that I know of, but maybe. If not, I don't see how this makes sense for them.

Guest's picture
Guest

Done years ago... Donald Duck Collection

jdog's picture
jdog
58 pencils

Very cool!

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Ah, clever. A well placed ad. Will build up over time.

And effective for the target audience... would benefit from a line. It's crying out for something about dedication (referring to the readers who have bought all the issues) or maturing (referring to the fact that its taken time to develop)

You're missing a trick there.

We're going to need more lube.

Guest's picture
Guest

CALLATE ESTUPIDO MARURI ES UNA AGENCIA ARGENTINA RADICADA EN ECUADOR ASI QUE LA ESTUPIDEZ ES ARGENTINA NO ECUATORIANA

Guest's picture
Guest

CALLATE ESTUPIDO MARURI ES UNA AGENCIA ARGENTINA RADICADA EN ECUADOR ASI QUE LA ESTUPIDEZ ES ARGENTINA NO ECUATORIANA

bknowlden's picture
bknowlden
3647 pencils

Maxim did this with good looking chics like 5 years ago also.

Guest's picture
Guest

this is realli nice. took me a sec to realize wts goin on ..

Guest's picture
Guest

seriously cool! this is one of those i wish i'd done...

Blair Semenoff's picture
Blair Semenoff
651 pencils

Every magazine in the WORLD has done this!!

sirvan's picture
sirvan
29870 pencils

Slow going, isn't it?

+++

"I love some things, and don't love some other things."

patUDAY's picture
patUDAY
436 pencils

Cool idea. with long term thinking.

UDAYpatwardhan@+91 22 98206 54722

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