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Nederburg Ingenuity Wines: Spines

Nederburg Ingenuity Wines: Spines
Your rating: None Average: 6.4 (25 votes)

Advertising Agency: Net#work BBDO Cape Town, Cape Town, South Africa
Creative Directors: Mike Schalit, Ivan Johnson, Alexis Beckett, Kyle Cockeran
Art Director: Marcel Witbooi
Copywriter: Oskar Petty
Photographer: Jan Verboom
Other additional credits: Misti Fowler, David Cope, Vivienne Oosthuizen, Johan le Grange
Released: January to December 2008 and January 2009

16 Comments

Guest's picture

Cool!

Guest's picture

How is it still new after a year?

Wordnerd's picture 6617 pencils
5

better for guinness in my opinion.

here the idea somehow feels right, but not working. no surprise in the end. and i don't really think this delivers the message they wished to say

BOOBJOB LOOBCANNON's picture 1866 pencils

Absolutely.

Would be perfect for Guinness.

We're going to need more lube.

Guest's picture

Does Guinness have a magazine? Not that I know of, but maybe. If not, I don't see how this makes sense for them.

Guest's picture

Done years ago... Donald Duck Collection

jdog's picture 58 pencils
7

Very cool!

BOOBJOB LOOBCANNON's picture 1866 pencils
5

Ah, clever. A well placed ad. Will build up over time.

And effective for the target audience... would benefit from a line. It's crying out for something about dedication (referring to the readers who have bought all the issues) or maturing (referring to the fact that its taken time to develop)

You're missing a trick there.

We're going to need more lube.

Guest's picture

CALLATE ESTUPIDO MARURI ES UNA AGENCIA ARGENTINA RADICADA EN ECUADOR ASI QUE LA ESTUPIDEZ ES ARGENTINA NO ECUATORIANA

Guest's picture

CALLATE ESTUPIDO MARURI ES UNA AGENCIA ARGENTINA RADICADA EN ECUADOR ASI QUE LA ESTUPIDEZ ES ARGENTINA NO ECUATORIANA

bknowlden's picture 3676 pencils

Maxim did this with good looking chics like 5 years ago also.

Guest's picture

this is realli nice. took me a sec to realize wts goin on ..

Guest's picture
8

seriously cool! this is one of those i wish i'd done...

Blair Semenoff's picture 661 pencils

Every magazine in the WORLD has done this!!

sirvan's picture 30000 pencils

Slow going, isn't it?

+++

"I love some things, and don't love some other things."

patUDAY's picture 356 pencils
6

Cool idea. with long term thinking.

UDAYpatwardhan@+91 22 98206 54722

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