Nedbank: Power to the People

Advertising Agency: Net#Work BBDO, South Africa
Creative Directors: Julian Watt
Art Director: Jonathan Santana
Copywriter: Brad Reilly
Planner: Clinton Mitri
Account Handler: Caree Ferrari
Brand Manager: Bernadette Briglin
Marketing Manager: Greg Gardens
Image courtesy of D&AD
Advertising Agency: Net#Work BBDO, South Africa
Creative Directors: Julian Watt
Art Director: Jonathan Santana
Copywriter: Brad Reilly
Planner: Clinton Mitri
Account Handler: Caree Ferrari
Brand Manager: Bernadette Briglin
Marketing Manager: Greg Gardens
Image courtesy of D&AD

27 comments

k-rocka's picture
k-rocka
428 pencils

Now that's branding!

adthtsucks's picture
adthtsucks
56 pencils

gr8 good advertising. good brand building. good service. really like the idea. hats off to the brain that had thought of it.

slurpy's picture
slurpy
12 pencils

Most worthwhile thing to come out of an advertising agency in ages.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

This is a good way to promise and deliver, putting their money where their mouth is.

-----------------------------
It's only an ad.

lsadunb's picture
lsadunb
575 pencils

Good idea.

spacecadetglow's picture
spacecadetglow
247 pencils

fantastic.

kakatonga's picture
kakatonga
60 pencils

I think it's one of the best social ads I've ever seen for one simple reason: it doesn't say how to help people; it helps people.

spacecadetglow's picture
spacecadetglow
247 pencils

perfect explanation.

addyhoch10's picture
addyhoch10
2592 pencils

yeah, like these "help the homeless" posters that were actually blankets

kudos to the team if they really did this and not just p'shopped it

AdDavid's picture
AdDavid
406 pencils

Well said!

simpson_tech's picture
simpson_tech
98 pencils

Every outdoor should be like this.

splenda's picture
splenda
20 pencils

beautiful!

1983's picture
1983
148 pencils

Brilliant!

raverus's picture
raverus
1476 pencils

:)!!

jennywhx's picture
jennywhx
1142 pencils

BEST ad!!!!
but it seem lacking of explanation. people passingby will understand it?

i really love this ad.

life_joke's picture
life_joke
103 pencils

KUDOS TO THE TEAM!! ALL HAIL A SUREFIRE WINNER AT ALL MAJOR AWARD CEREMONIES!! AMAZING!!! AWESOME!!!!

kre8's picture
kre8
989 pencils

this is a great idea. congrats.
hate to be the cynical one, but wouldnt there be a shadow on the board from the solar thing (given the angle of the sun)?

grasshopper's picture
grasshopper
54 pencils

brilliant

Beatboxer's picture
Beatboxer
1519 pencils

Yeeeeaaaahhhhh, nice, guys!

Cheers.

Chris's picture
Chris
1987 pencils

All they need to add on to it is a shelter and shebeen.

ooops's picture
ooops
448 pencils

communicating.

Asani's picture
Asani

Excellent, corp. responsibitly tied up with branding..thats what its all about!

Pila's picture
Pila
177 pencils

gr8t stuff

Pila

Guest's picture
Guest

AAAAAAA!

Awesome...necessity is the mother of invetion.

Guest's picture
Guest

and this guest is Sachin.;)

Guest's picture
Guest

this is called living upto corporate social responsibility !!

rachael.jones's picture
rachael.jones
50 pencils

a real nice effort.
i think you should send your entry to social print advertising award organized in India.
11th International Concerned Communicator Award which is open for entries.

The winner gets to win a cash of US $ 11,000. there is no entry fee for this.

Guess u wud like to try ur chance. all u need to do is fill in the entry form, attach ur ad and send it to cca@rajasthanpatrika.com.

u can visit www.concernedcommunicatoraward.org for more details.

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