Nedbank: Power to the People
Advertising Agency: Net#Work BBDO, South Africa
Creative Directors: Julian Watt
Art Director: Jonathan Santana
Copywriter: Brad Reilly
Planner: Clinton Mitri
Account Handler: Caree Ferrari
Brand Manager: Bernadette Briglin
Marketing Manager: Greg Gardens
Image courtesy of D&AD
Advertising Agency: Net#Work BBDO, South Africa
Creative Directors: Julian Watt
Art Director: Jonathan Santana
Copywriter: Brad Reilly
Planner: Clinton Mitri
Account Handler: Caree Ferrari
Brand Manager: Bernadette Briglin
Marketing Manager: Greg Gardens
Image courtesy of D&AD
27 Comments
Now that's branding!
gr8 good advertising. good brand building. good service. really like the idea. hats off to the brain that had thought of it.
Most worthwhile thing to come out of an advertising agency in ages.
This is a good way to promise and deliver, putting their money where their mouth is.
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It's only an ad.
www.aaasmith.blogspot.com
Good idea.
fantastic.
I think it's one of the best social ads I've ever seen for one simple reason: it doesn't say how to help people; it helps people.
Manca sempre una lira per fare un soldo
perfect explanation.
yeah, like these "help the homeless" posters that were actually blankets
kudos to the team if they really did this and not just p'shopped it
Well said!
Every outdoor should be like this.
beautiful!
Brilliant!
:)!!
BEST ad!!!!
but it seem lacking of explanation. people passingby will understand it?
i really love this ad.
http://jennywhx.blogspot.com jwhx:Visionary
KUDOS TO THE TEAM!! ALL HAIL A SUREFIRE WINNER AT ALL MAJOR AWARD CEREMONIES!! AMAZING!!! AWESOME!!!!
this is a great idea. congrats.
hate to be the cynical one, but wouldnt there be a shadow on the board from the solar thing (given the angle of the sun)?
brilliant
Yeeeeaaaahhhhh, nice, guys!
Cheers.
All they need to add on to it is a shelter and shebeen.
communicating.
Excellent, corp. responsibitly tied up with branding..thats what its all about!
gr8t stuff
Pila
AAAAAAA!
Awesome...necessity is the mother of invetion.
and this guest is Sachin.;)
this is called living upto corporate social responsibility !!
a real nice effort.
i think you should send your entry to social print advertising award organized in India.
11th International Concerned Communicator Award which is open for entries.
The winner gets to win a cash of US $ 11,000. there is no entry fee for this.
Guess u wud like to try ur chance. all u need to do is fill in the entry form, attach ur ad and send it to cca@rajasthanpatrika.com.
u can visit www.concernedcommunicatoraward.org for more details.