Navarro Correas Wine: Art with Wine

We created a 13 x 8.2 foot structure with 1000 acrylic cells and an automated robotic mechanism, that would be filled with 6 different shades of wine, people could choose a cell and sent a text message, and the robot filled each box with wine. At the end people could recreate the Van Gogh's self portrait and build a masterpiece with our masterpiece Navarro Correas wine.

Advertising Agency: Leo Burnett Colombiana / Alpha245, Bogota, Colombia
General Creative Directors: Mauricio Sarmiento, Fernando Hernandez, German Espitia
Creative Directors: Carlos Orozco, Pablo Acosta, Juan Manuel Gaitan
Art Directors: Andres Moncayo, Carlos Orozco, Pablo Acosta
Graphic Designers: Esteban Diavanera, Jennifer Rincon
Copywriter: Juan Carlos Cardenas
Account Director: Maria Elvira Guerrero
Account Manager: Stephani Bello
Photographer: Alejandro Acosta
Agency Producer: Jaime Cordoba
Production: Direktor Films
Director: Felipe Suarez
Executive Producer: Ana Maria Mazo
Music: Juan Galeano
Mechanical Design: Mecanimation
Published: July 2011

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andylefty's picture
4537 pencils

I commend the effort.

There's no REAL payoff for the user except to see a robot fill a box of wine.

The idea is quite average at best.

kleenex's picture
29948 pencils

I would not call it average, but even I do not see a whole lot of payoff here.

CABAZORRO's picture
355 pencils

Aburridisimo!!! tendría que ir al lugar durante semanas o meses hasta verlo terminado... no es impactante.

Karelgp's picture
123 pencils

Opino lo mismo

cortescreativo's picture
118 pencils

en un solo día ya estaba terminado

(miguelandréscortés / Graphic Creative / Y&R)

Jexep's picture
182 pencils

This is great one for promoting the wine color.

And Art stuff yeah.

my marketing blog (Thai Language):

Karelgp's picture
123 pencils

Como viral puede que funcione, como acción lo dudo, la interacción es muy plana y aburrida.

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