Natural Resources Defense Council: Water dispenser

World's drinkable water supplies are running out. Stop Global Warming.

Advertising School: Miami Ad School ESPM São Paulo, Brazil
Creative Directors: Paulo André Bione, Marcelo Machado
Art Directors: Bruno Zordan, Marcelo Nishihata
Copywriter: André Baldez
Released: 2007


jazarah's picture
1262 pencils

I like it, really smart

AD1014's picture
307 pencils

wait! what?? global warming! oh my gosh. nobody told me about this!!!
we should make a point of doing fake, stupid guerilla bullshit to save he world!!!!

F minus. (also, seen it millions of times already)

krautland's picture
3216 pencils

please refrain from using multiple exclamation marks if you wish to be taken seriously.

idt's picture
44 pencils

Of course it's fake. Look at the credentials you idiot, it's a student.

Crisp One's picture
Crisp One
2007 pencils

You could use this execution for prescription Flomax or Avodart in a Doctors Waiting Room :]

Lip's picture
234 pencils

Good Job.

Pedro Paes |Especial Cannes Lions

marcomfouad's picture
204 pencils

good one

mmackinven's picture
1608 pencils

But at least you can replace the water on this...

Also, I don't believe the statement. Yes the planet's temperature is rising, but how would that effect the drinkable water? Hotter temperatures = more rain = more drinking water...

krautland's picture
3216 pencils

better than the starbucks idea but again letting consumers down without a clear call to action.

stop just slapping a logo at the bottom. you need a call to action. give me the instant gratification of having responded right there the right way.

Whitefang's picture
509 pencils

I'm sur it had a lot of impact in the cafeteria at miami adschool.

And a bit of advice kids- If you are going to shoot a member of the public 'being impacted' by the communication for the entry don't use your copywriter.

muxa's picture
602 pencils

boring again
this idea is old already

creativearmy's picture
24 pencils

I like it. Good

Craig Valmer's picture
Craig Valmer
21 pencils

Great! I think I saw it at the one show.

vinnyavila's picture
4 pencils
sansmind's picture
4 pencils
raverus's picture
1476 pencils

so student.

kalpesh78's picture
2580 pencils

nice one. good thought at student level.

ideas....30 minutes nahi toh free.

Pila's picture
177 pencils

more room for improvement


Craig Valmer's picture
Craig Valmer
21 pencils

I saw it at The One Show's for sure! I think they won something at the student competition.

puppiepoppy's picture
1634 pencils

A most popular topic (for public service). But this idea is placed in a totally unsuitable place. Is global warming due to the fact we use water dispenser? IMHO, the media buy has no relevance to the idea. Maybe, a way to improve this is to 'modify' the water dispenser so that the water trickles down real slow, like it's running out.

Guest's picture

done done done done

mugshut's picture
68 pencils

This is amazing!!!

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