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Natural Resources Defense Council: Water dispenser

Natural Resources Defense Council: Water dispenser
Your rating: None Average: 6.5 (29 votes)

World's drinkable water supplies are running out. Stop Global Warming.

Advertising School: Miami Ad School ESPM São Paulo, Brazil
Creative Directors: Paulo André Bione, Marcelo Machado
Art Directors: Bruno Zordan, Marcelo Nishihata
Copywriter: André Baldez
Released: 2007

Comments

jazarah's picture 1272 pencils

I like it, really smart

AD1014's picture 298 pencils

wait! what?? global warming! oh my gosh. nobody told me about this!!!
we should make a point of doing fake, stupid guerilla bullshit to save he world!!!!

F minus. (also, seen it millions of times already)

krautland's picture 2465 pencils

please refrain from using multiple exclamation marks if you wish to be taken seriously.

idt's picture 44 pencils

Of course it's fake. Look at the credentials you idiot, it's a student.

Crisp One's picture 2033 pencils

You could use this execution for prescription Flomax or Avodart in a Doctors Waiting Room :]

Pedro Paes's picture 217 pencils

Good Job.

Pedro Paes
www.labomboneracriativa.blogspot.com |Especial Cannes Lions

Reeco's picture 201 pencils

good one

mmackinven's picture 821 pencils

But at least you can replace the water on this...

Also, I don't believe the statement. Yes the planet's temperature is rising, but how would that effect the drinkable water? Hotter temperatures = more rain = more drinking water...

krautland's picture 2465 pencils

better than the starbucks idea but again letting consumers down without a clear call to action.

stop just slapping a logo at the bottom. you need a call to action. give me the instant gratification of having responded right there the right way.

Whitefang's picture 474 pencils

I'm sur it had a lot of impact in the cafeteria at miami adschool.

And a bit of advice kids- If you are going to shoot a member of the public 'being impacted' by the communication for the entry don't use your copywriter.

muxa's picture 602 pencils

boring again
this idea is old already

creativearmy's picture 24 pencils

I like it. Good

GuiRech's picture 4 pencils
Craig Valmer's picture 21 pencils

Great! I think I saw it at the one show.

vinnyavila's picture 4 pencils
sansmind's picture 4 pencils

amazing....

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Sansmind - A Web Design firm specializing in Website Design, Website Development, Graphic Design, Multimedia Design.
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raverus's picture 1458 pencils

so student.

kalpesh78's picture 1224 pencils

nice one. good thought at student level.

ideas....30 minutes nahi toh free.

vinnyavila's picture 4 pencils
Pila's picture 153 pencils

more room for improvement

Pila

Craig Valmer's picture 21 pencils

I saw it at The One Show's for sure! I think they won something at the student competition.

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