World's drinkable water supplies are running out. Stop Global Warming.
Advertising School: Miami Ad School ESPM São Paulo, Brazil
Creative Directors: Paulo André Bione, Marcelo Machado
Art Directors: Bruno Zordan, Marcelo Nishihata
Copywriter: André Baldez
Released: 2007
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23 Comments
I like it, really smart
http://jazarah.net/
wait! what?? global warming! oh my gosh. nobody told me about this!!!
we should make a point of doing fake, stupid guerilla bullshit to save he world!!!!
F minus. (also, seen it millions of times already)
please refrain from using multiple exclamation marks if you wish to be taken seriously.
Of course it's fake. Look at the credentials you idiot, it's a student.
You could use this execution for prescription Flomax or Avodart in a Doctors Waiting Room :]
Good Job.
Pedro Paes
www.labomboneracriativa.blogspot.com |Especial Cannes Lions
good one
But at least you can replace the water on this...
Also, I don't believe the statement. Yes the planet's temperature is rising, but how would that effect the drinkable water? Hotter temperatures = more rain = more drinking water...
www.creativeduck.blogspot.com
better than the starbucks idea but again letting consumers down without a clear call to action.
stop just slapping a logo at the bottom. you need a call to action. give me the instant gratification of having responded right there the right way.
I'm sur it had a lot of impact in the cafeteria at miami adschool.
And a bit of advice kids- If you are going to shoot a member of the public 'being impacted' by the communication for the entry don't use your copywriter.
boring again
this idea is old already
I like it. Good
It has been done.
http://www.ccsp.com.br/busca/busca.php?SearchArea=novo&t=bebedouro
Great! I think I saw it at the one show.
this way it is very easy
http://www.ccsp.com.br/busca/busca.php?SearchArea=novo&t=bebedouro
amazing....
http://www.sansmind.com
Sansmind - A Web Design firm specializing in Website Design, Website Development, Graphic Design, Multimedia Design.
http://www.sansmind.com
so student.
nice one. good thought at student level.
ideas....30 minutes nahi toh free.
to copy is easy
http://www.ccsp.com.br/busca/busca.php?SearchArea=novo&t=bebedouro
more room for improvement
Pila
I saw it at The One Show's for sure! I think they won something at the student competition.
A most popular topic (for public service). But this idea is placed in a totally unsuitable place. Is global warming due to the fact we use water dispenser? IMHO, the media buy has no relevance to the idea. Maybe, a way to improve this is to 'modify' the water dispenser so that the water trickles down real slow, like it's running out.
www.michaelwongcc.com
done done done done