Natural Resources Defense Council: Cup

High temperatures are changing the planet. Stop Global Warming.

Advertising School: Miami Ad School ESPM São Paulo, Brazil
Creative Directors: Paulo André Bione, Marcelo Machado
Art Directors: Bruno Zordan, Marcelo Nishihata
Copywriter: André Baldez
Released: 2007


jazarah's picture
1262 pencils


bknowlden's picture
3647 pencils

This has been done in several iterations, sorry.

Copy_Can's picture

Can we see yours?

mmackinven's picture
1608 pencils

No need to, I've seen 3 other versions.

AD1014's picture
307 pencils

hey guess what guys? we know the earth is getting warmer! i don't need this little cup trick to help me understand that. lets ALL stop doing "the world is getting hotter, flooded, blah blah blah ads to win awards.

krautland's picture
3216 pencils

decent idea but it lets people down without a clear call to action. what am I supposed to do about it upon reading this? tell me straight up to do xyz against it and make it something I can do in twenty seconds flat and you'll have a chance to get a meaningful response.

also: can the color change to something more dramatic than puke-brellow? could the continents be filled with outlines of flames? you could have pushed this further. I'm suspecting the color will have changed by the time the customer gets his hands on the cups (as the barista filles them) and won't notice.

muxa's picture
602 pencils


nice gaijin's picture
nice gaijin
815 pencils

A disposable cup with a plastic lid, telling you to stop global warming. How appropriate to the message.

Alistair C.'s picture
Alistair C.
692 pencils

i think one of the (at least) 3 clients this idea was done for is WWF

Craig Valmer's picture
Craig Valmer
21 pencils

I saw this at the one show, I think.

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