Natural Resources Defense Council: Cup

Natural Resources Defense Council: Cup

High temperatures are changing the planet. Stop Global Warming.

Advertising School: Miami Ad School ESPM São Paulo, Brazil
Creative Directors: Paulo André Bione, Marcelo Machado
Art Directors: Bruno Zordan, Marcelo Nishihata
Copywriter: André Baldez
Released: 2007

Your rating: None Average: 4.5 (11 votes)

Comments

jazarah's picture
Submitted by jazarah on Sun, 2008-06-15 08:48.

amazing!

http://jazarah.net/blog/

Submitted by bknowlden on Sun, 2008-06-15 10:38.

This has been done in several iterations, sorry.
--
brandon

www.brandonknowlden.com

Submitted by Copy_Can on Sun, 2008-06-15 12:51.

Can we see yours?

mmackinven's picture
Submitted by mmackinven on Sun, 2008-06-15 16:00.

No need to, I've seen 3 other versions.

www.creativeduck.blogspot.com

Submitted by AD1014 on Sun, 2008-06-15 11:19.

hey guess what guys? we know the earth is getting warmer! i don't need this little cup trick to help me understand that. lets ALL stop doing "the world is getting hotter, flooded, blah blah blah ads to win awards.

Submitted by krautland on Sun, 2008-06-15 18:48.

decent idea but it lets people down without a clear call to action. what am I supposed to do about it upon reading this? tell me straight up to do xyz against it and make it something I can do in twenty seconds flat and you'll have a chance to get a meaningful response.

also: can the color change to something more dramatic than puke-brellow? could the continents be filled with outlines of flames? you could have pushed this further. I'm suspecting the color will have changed by the time the customer gets his hands on the cups (as the barista filles them) and won't notice.

muxa's picture
Submitted by muxa on Sun, 2008-06-15 21:50.

boring

Submitted by nice gaijin on Sun, 2008-06-15 21:58.

A disposable cup with a plastic lid, telling you to stop global warming. How appropriate to the message.

Submitted by Alistair Craven on Mon, 2008-06-16 02:55.

i think one of the (at least) 3 clients this idea was done for is WWF

Submitted by Dzsoi on Tue, 2008-06-17 10:47.

There was a mug, wasn't there.
Tell these students to check adsoftheworld more often.
That would have helped.

Submitted by Craig Valmer on Mon, 2008-06-16 12:23.

I saw this at the one show, I think.

Submitted by scs7683 on Tue, 2008-06-17 07:56.

The copy is placed right where the non eco-friendly cardboard sleeve goes. Usually people put those on knowing the cup is going to be hot, so there goes the message. Unless someone thinks to look under it.
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