Natural Resources Defense Council: Bus shelter

Water is reaching the most unexpected places. Stop Global Warming.

Advertising School: Miami Ad School ESPM São Paulo, Brazil
Creative Directors: Paulo André Bione, Marcelo Machado
Art Directors: Bruno Zordan, Marcelo Nishihata
Copywriter: André Baldez
Released: 2007

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10 comments

bknowlden's picture
bknowlden
3647 pencils

This is by far your smartest piece. Although collected rain water and melting polar caps are a bit of a disconnect. But very smart work indeed.

AD1014's picture
AD1014
307 pencils

shut. up.

krautland's picture
krautland
3204 pencils

good idea though "pipe system" makes it sound complicated. how about "funnel"?
same critisism as in other pieces. call to action.

(final small point: your comp has a roof.)

nice gaijin's picture
nice gaijin
815 pencils

stupid line spoiled an otherwise neat medium. I wonder if all that stagnant water would attract mosquitoes.

teenquey's picture
teenquey
290 pencils

I have to agree with the mosquito breeding concern.

I really like the idea but perhaps in real life, the tank filled with rain water would seem to be not on purpose. People might think it's just a spoiled tank filled with dirty rain water.

Kudos for the creative idea, though.

creativearmy's picture
creativearmy
24 pencils

Excellent

Alistair C.'s picture
Alistair C.
692 pencils

good idea, the only interesting one in the series.

Bárbara Guilherme's picture
Bárbara Guilherme
38 pencils

Is it fake? If this is really in Brazil the man in the picture can't ready the line!

Craig Valmer's picture
Craig Valmer
21 pencils

Excellent! The best of the series.

I saw this work at the one show's for sure.

mark.brando's picture
mark.brando
20 pencils
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