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Natural energy

Published/Aired: 
September 2007
Description: 

Global warming can be stopped with the use of natural energy.

Advertising Agency: Lowe, Mexico City, Mexico
Creative Director: Humberto Polar
Art Director: Luis Sordo
Copywriters: Luis Sordo / Cristian Rocha

Comments (4)

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Highest Rated

Luis Maram's picture
Luis Maram
Activity Score 252

It is clear. First, people see the poster with lights on. When light is turned off, the message appears.

Good job, but it is not new. Philips did it first: http://www.masr.com.mx/philips-posters-glow-in-the-dark/

Tincho's picture
Tincho
Activity Score 1093

I think I dont get it.

How do you get it dark?? What does it say about using natural energy sources?? It doesnt make me look at it... looks boring.

But maybe I just dont get it.

vurtomatic's picture
vurtomatic
Activity Score 364

Because it glows in the dark and doesn't require an external power source? Shrug.

muxa's picture
muxa
Activity Score 602

??????????????????????????????????????

Luis Maram's picture
Luis Maram
Activity Score 252

It is clear. First, people see the poster with lights on. When light is turned off, the message appears.

Good job, but it is not new. Philips did it first: http://www.masr.com.mx/philips-posters-glow-in-the-dark/

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