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Natural energy

Published/Aired: 
September 2007
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Description: 

Global warming can be stopped with the use of natural energy.

Advertising Agency: Lowe, Mexico City, Mexico
Creative Director: Humberto Polar
Art Director: Luis Sordo
Copywriters: Luis Sordo / Cristian Rocha

Comments (4)

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Luis Maram's picture
Luis Maram
252 Activity Scores

It is clear. First, people see the poster with lights on. When light is turned off, the message appears.

Good job, but it is not new. Philips did it first: http://www.masr.com.mx/philips-posters-glow-in-the-dark/

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