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Natural

Published/Aired: 
November 2006
Description: 

The 2006 Winter edition of FWMag became carbon free. Therefore, sustainability was the Sao Paulo Fashion Week's theme.
The ad was illustrated with cut-out which casts a shadow on the following page that looks like a window with sunlight coming through.

Use natural light.

Advertising Agency: Ag_407, Sao Paulo, Brazil
Creative Directors: Selma Navarro
Art Director: André Felipe
Copywriters: Selma Navarro

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