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51 comments

ki's picture
ki
124 pencils

ENVY!!!!!!!

Blahg's picture
Blahg
616 pencils

I'd like to see some non-agency photos because it seems cool. This photo kinda makes it look like a model, but I recall reading somewhere else about this.

jebus's picture
jebus
472 pencils

Here's a pedestrian shot of what it looked like
http://www.boredstop.com/index.php?option=com_content&task=view&id=106...

But whatever, it's still a totally awesome ad.

Check out the Prev image on that link too, weird stuff!

Blahg's picture
Blahg
616 pencils

Awesome, thanks! I'd heard lots about this execution before and was looking for a "real" photograph.

fersvax's picture
fersvax
1237 pencils

Masters of photoshop or just a nice view of reality?

FER.

kc_brock's picture
kc_brock
703 pencils

nationwide has humongous balls!

great work, especially to the media people on this one. the media buyer's name should be listed on the credits.

rd

Salet's picture
Salet
288 pencils

Awesome. This may be dumb, but is Coop's paint real? Is this a double brand ad?

musback's picture
musback
355 pencils

i was kinda hoping it was for the paintbrand in stead of the insurance. Very good ad though!
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
New Blog @ http://musback.blogspot.com

Maxwedge's picture
Maxwedge
558 pencils

People will remember the paint, but prob not the Nationwide brand (unless it's a double brand thing) That last panel is confusing, a mess frankly, Ad for paint, panasonic TV's or retirement? Sorry not familiar with brand/s.

Right now theres a very green lake in Texas or a shit load of green vinyl adhesive buried somewhere.

j4son's picture
j4son
266 pencils

maybe the copy could've read, "Because life comes at you fast." just a thought anyway, otherwise I like it.

Blahg's picture
Blahg
616 pencils

Life Comes At You Fast is the campaign slogan - not just tag copy.

j4son's picture
j4son
266 pencils

maybe the copy could've read, "Because life comes at you fast." just a thought anyway, otherwise I like it.

j4son's picture
j4son
266 pencils

maybe the copy could've read, "Because life comes at you fast." just a thought anyway, otherwise I like it.

wtf?'s picture
wtf?

suggesting adding because to the front of a tag? are you f'ing serious! are you even in advertising?
sh#t!

Umlaut's picture
Umlaut
199 pencils

Respect

dookievil's picture
dookievil
92 pencils

Buen photoshop y buena idea, pero tengan cuidado con los detalles, observen la parte inferior derecha.

Toro's picture
Toro
1007 pencils

I really don't get this. Can someone help me out?

It all looks very forced and only done to get an entry in outdoor/ambient.

deep_tracy's picture
deep_tracy
588 pencils

so a giant can of paint spilled its contents on your car. big deal. eyecatching, but i think too trivial for insurance, especially with 'life' in the slogan.

aadi's picture
aadi
230 pencils

This is ambient right? Great...

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Seems on this one the agency strayed too far from their previously more conceptual work with MC Hammer and K-Fed superbowl ads. The tag line made perfect sense on those. Here, the line's a bit of a disconnect...
But you COULD argue that the line could be interpreted as "shit happens when you least expect it."

Spanky's picture
Spanky
4895 pencils

nice to see a client shell out the cash for something like this.

stereodeluxe's picture
stereodeluxe
153 pencils

this is a great piece of work. and a huge idea. still, this kind of has been done before.

http://www.blissblog.de/article/rei-street-marketing

Blahg's picture
Blahg
616 pencils

That execution isn't even comparable except that it involves paint.

rickyboy's picture
rickyboy
18 pencils

Oh come on this is fantastic, as it is it's easy to add or try and change it now but get the idea in the first place then comment!! fantastic work!!! says what it does on the tin!!! so to speak

stereodeluxe's picture
stereodeluxe
153 pencils

hello?

mr martin? did i say that i think its the similar idea? dont think so.

i do think its great and didnt mean to its the same idea. but sometimes people get inspired by other people.

no actually its the same green tone and theres a car in it which makes it a copy.

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

I hope you know it's not advertising the paint, but Nationwideon the right.

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

I hope you know it's not advertising the paint, but Nationwide on the right.

stereodeluxe's picture
stereodeluxe
153 pencils

thank you?

felipe chacon's picture
felipe chacon

SOMEONE CALL GHOSTBUSTER!!!!!

Not Todd Tilford's picture
Not Todd Tilford

Weird how the actual "pedestrian" photo bears very little resemblance to the agency-submitted version (which is far cooler).

Yr's picture
Yr
170 pencils

it's AWESOME!!!

Disco Munky's picture
Disco Munky
3900 pencils

Looks more like an instalation than a billboard.

Take away the line and it's just spilt paint.

Impressive to look at, but that's about it.

Doin' it for the points

johnston's picture
johnston
144 pencils

Neat.

pieter's picture
pieter
216 pencils

super dope

Charlie Pratt's picture
Charlie Pratt
427 pencils

What happened to the parking space lines on the edge of the lot spill?

Spanky's picture
Spanky
4895 pencils

if you look at a real shot of it, you can see that the agency cheated a bit and retouched the crap out of it. the spill didn't really go out that far.

one's picture
one

I SAW IT WHEN IT WAS BEING INSTALLED.

ACTUALLY THE PAINT GREW OVER A WEEK OF INSTALLING IT.
THIS SHOT IS FROM THE FIRST DAY
AND THE OTHER SHOT IS THE FINISHED PRODUCT.

crrrrrup's picture
crrrrrup

THANK YOU OLD MAN! DON'T HAVE TO SHOUT!
HEH?

Are you Stephen Hawking?
If so: I dance better than you!

jrobertsarts's picture
jrobertsarts
2 pencils

awesome, me too! i was at ccad when it was going up... crackhaus haha

Umlaut's picture
Umlaut
199 pencils

Makes it even better then

pixelbomb1's picture
pixelbomb1
2565 pencils

NOW THAT'S THINKING OUTSIDE THE CAN!

Sincerely,
Arnold Santillan
714-206-2459

Clief Kole's picture
Clief Kole
126 pencils

i luv ambient and this is really cook.

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
264 pencils

* * * * *

cannes ambient

lamarcaden's picture
lamarcaden
2 pencils

more to feed on.

http://flickr.com/photos/48116183@N00/536340465/

jebus's picture
jebus
472 pencils

Ok, that makes it a lot better. Love the aerial shots at the end : )

See ya at cannes, paint ad.

wake up ya'll's picture
wake up ya'll

idea stolen from Banksy.

Clief Kole's picture
Clief Kole
126 pencils

Can you send us the link is available, shame

Guest's picture
Guest

nice idea,photoshop?3d cars? if not then bravo

vipin's picture
vipin
148 pencils

lovely,

Me is vipin

Guest's picture
Guest

This Advertisement is part of a series which TM Advertising has done. If you have a look im sure youtube will have them. Very good ads! One involves ceiling fans, something along the lines of 'dont let the summer heat get to you.. come into our shop and our handy staff will help u out etc etc' anyway the ad ends in the people getting home, happily and easily installing the fan then watching it ignite the whole roof as they turn it on for the first time' Cut to 'Life comes at you fast'.

Another one shows a man standing up to recieve an award. Masses of people are cheering, he's waving and looking happy with himself... the people are waiting with a microphone and an award. Next moment he trips, falls down a bunch of stairs and breaks his neck. 'Life Comes at you Fast'.

kylegrob's picture
kylegrob
12 pencils

Wow. This ad is very eye catching. Is this legit or photoshopped? XD

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