National Sea Rescue: Lifesaving Bookmark
Advertising Agency: DDB South Africa
Creative Director: Gareth Lessing
Art Director: Darren Borrino
Copywriter: Stuart Turner
Other additional credits: Paul Binikos
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16 Comments
Well, I think the child of that must be about 78 years old.
It applies to grandchildren too.
Life saving is coming out clearly but the 'sea rescue' is completely missing.
excellent.
http://www.mixcloud.com/miko1aj/
:::J:::
i think its forced as it only work if im reading on the beach (drowning visual)
if not, it will look like a guy squeezed bet book
:::J:::
The Book
(and I thought
The Ring
was scary)
its very nice
very good.. but why the lady is 182 years old?
--
Everartz
| Everartz |
stolen.
this only works if your sitting on the beach facing too the sea and also holding your book in the right position!!
just stupid, too forced!!
Of course not. It works also without it. It's easy to be critical, but it's not easy to be critical to own thoughts.
http://www.mixcloud.com/miko1aj/
Brilliant
seen it before - crap crap crap!!!!!!
Nice idea but the hell is the woman so old, looks like her son/daughter would've downed years ago!
it's a nice idea to use it for sea rescue in jo'burg, where you don't even have sea.
Been done