National Rail: Magazine
Minimal environmental impact.
Advertising Agency: King, Stockholm, Sweden
Creative Director: Frank Hollingworth
Copywriters: Niclas Carlsson, Christian Karlsson
Art Directors: Josephine Wallin, Tommy Carlsson
Via: adgoodness


20 Comments
Rly nice one.
"Sex sells. Truth even better."
A friend
cool!
isnt this the claim to the latest smart campaign?
Very nice. Love the shade of green.
what happens to the train emissions? are they also "minimal" to the environment?
It's probably a wind powered train. You know, with a sail and everything.
Better than 1000 cars perhaps? Much better than a road full of cars anyway, surely...
This is really cool... but yeah Willey's right... less destruction of natural environement isn't only about cutting less trees...
- Cool artworks and great ideas make the world go round -
hey the key word here is MINIMAL.comprende? simply marvellous.
great!!
Don´t mess with Jacket-Ero
Don´t mess with Jacket-Ero
very nice
Brillante, muy brillante (www.otromarketing.es)
Bravo. Nice one.
damn damn smart
Very nice and effective and great channel usage! congt.
Made with a lot of passion and extra Butch. Congratulations.
Pure and simple. Nice one.
Reminds me of 'Surf' and 'Skiing' newspaper executions.
>>>> That's not an ad. THIS is an ad.
By using a two page spread, you have killed twice as much tree.
:D
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
Great idea! Love it, awesome execution.
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Energizer Bunny arrested, charged with battery.
niceeeeeeee