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National Geographic / UPC: Live Augmented Reality

Advertising Agency: Appshaker, London, UK
Creative Directors: Alex Poulson, Kevin Jackson
Art Director: Barnabas Nanay
3D: Vertigo Digital
Production Directors: Adam Trost, Szabolcs Turányi-Vadnay

18 comments

henito's picture
henito
562 pencils

nice effect. but still already done by lynx (fallen angels).

mrMagic's picture
mrMagic
798 pencils

Brilliant work.

Diplodokus's picture
Diplodokus
1790 pencils

Nice. But nothing new.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Fantastic!

Jexep's picture
Jexep
182 pencils

Like this!

my marketing blog (Thai Language): http://jexep.net

thedesignaddict's picture
thedesignaddict
5415 pencils

Amazing. Great use of the mediums.

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

Really liked the use of AR, takes it to another level from the Lynx - Falling Angels campaign.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

bate_palmas's picture
bate_palmas
1479 pencils

Awesome. Absolutely superb.

But this isnt advertising anymore. THis is good use of technology for a brand.

Not what I'd cal creative.

kleenex's picture
kleenex
34143 pencils

like the idea.

Enriqueba's picture
Enriqueba
8 pencils

Chvr

andylefty's picture
andylefty
4539 pencils

Fun and the closest form of interactivity which would spark people's interest.

nitin456's picture
nitin456
133 pencils

awesome work

youngilvy's picture
youngilvy
142 pencils

Best ever AR. nice~!

Geimima's picture
Geimima
815 pencils

cool.. fallen angel or else, it just using new media as a promotion..

life is a playground

nepotiums's picture
nepotiums
251 pencils

Nice.

JAG's picture
JAG
166 pencils

This is nothing like the Fallen Angels I've seen. In National Geographic's version, real people are included in the action in real time. Very nice.

angeyates's picture
angeyates
127 pencils

brilliant!!!

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