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Tribal Invasions

Agency: 
Published/Aired: 
June 2010
Description: 

Nat Geo opened its 4th retail outlet in KL, Malaysia. Our task was to create buzz around the launch and drive traffic to the store (without any media support). During 3 days prior to the opening we planted very peculiar visitors from exotic places who hijacked the attention of tourists and passersby in downtown KL. The enigmatic crowds were followed to the Nat Geo’s store where they performed their native rituals in front of Nat Geo's iconic yellow frame.

Advertising Agency: OgilvyAction, Kuala Lumpur, Malaysia
Creative Director: Jimmy Geeraerts
Art Director: Terence Lim
Copywriter: Shamini Kandiah
Designer: Elle Poon
Account Service: Lee Sze Mun

Comments (5)

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Highest Rated

Jesse James's picture
Jesse James
Activity Score 34

Nice activation. I'm sure it got noticed.

morse's picture
morse
Activity Score 17364

Pretty good, I guess it works. Although the exposure is quite limited.

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tytpol's picture
tytpol
Activity Score 777

Funny.

Sdb's picture
Sdb
Activity Score 1362

good..

fotdot's picture
fotdot
Activity Score 673

Stunt. Okay.

Jesse James's picture
Jesse James
Activity Score 34

Nice activation. I'm sure it got noticed.

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