Nat Geo opened its 4th retail outlet in KL, Malaysia. Our task was to create buzz around the launch and drive traffic to the store (without any media support). During 3 days prior to the opening we planted very peculiar visitors from exotic places who hijacked the attention of tourists and passersby in downtown KL. The enigmatic crowds were followed to the Nat Geo’s store where they performed their native rituals in front of Nat Geo's iconic yellow frame.
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