Nat Geo opened its 4th retail outlet in KL, Malaysia. Our task was to create buzz around the launch and drive traffic to the store (without any media support). During 3 days prior to the opening we planted very peculiar visitors from exotic places who hijacked the attention of tourists and passersby in downtown KL. The enigmatic crowds were followed to the Nat Geo’s store where they performed their native rituals in front of Nat Geo's iconic yellow frame.
Celebs on Creativity
Friends of the Clios Talk Inspiration, Innovation and ImpactRead More
The Fictional Ad World
7 Times TV Gave Us Ad Industry #CareerGoalsRead More
The Most Shazamed Ads of the Week: September 13-19Read More
Dieste’s Ciro Sarmiento Brings It Back to BasicsRead More