Nat Geo opened its 4th retail outlet in KL, Malaysia. Our task was to create buzz around the launch and drive traffic to the store (without any media support). During 3 days prior to the opening we planted very peculiar visitors from exotic places who hijacked the attention of tourists and passersby in downtown KL. The enigmatic crowds were followed to the Nat Geo’s store where they performed their native rituals in front of Nat Geo's iconic yellow frame.
Advertising Agency: OgilvyAction, Kuala Lumpur, Malaysia
Creative Director: Jimmy Geeraerts
Art Director: Terence Lim
Copywriter: Shamini Kandiah
Designer: Elle Poon
Account Service: Lee Sze Mun
Published: June 2010