National Geographic Museum: Lion
The dedicated work of Dereck and Beverly Joubert.
What's it take to get this photo? Stand here with a camera for three years.
Advertising Agency: SmithGifford, Washington DC, USA
Creative Director: Bruce Gifford
Art Director: Kevin Richards
Copywriter: Drew Magary
Photographers: Dereck and Beverly Joubert
Released: March 2009
9 Comments
Love the idea. Hate the art direction.
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"I love some things, and don't love some other things."
Line doesn't work. Where's here? Africa or Subway?
What is the protocol on work submitted to adsoftheworld that obviously didn't run. Such as the comp above. I wouldn't post unproduced spec work on here because it's completely fair game if someone were to take and and actually produce it.
For student ads the ad doesn't have to run. Otherwise I try to filter our comps. I thought this one did run. How can you tell it's not?
The Lions and Leopards work DID get produced and ran in the DC metro system.
Here's a link to the installation video:
http://smithgifford.com/blog/2009/05/11/lions-and-leopards-stop-motion/
K
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If they mentioned brave or equivalent, the line would work better.
Inspiration exists, but it has to find us working
The exhibit featured 2 photographer's life work. It was about dedication more than anything else. But I hear you ... it takes a large set of balls to follow around predatory animals.
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it's good i like it..
i loved both of the idea n art direction
tanvir