Agency Network: 
March 2009

Ambient advertisment created by SmithGifford, United States for National Geographic, within the category: Recreation, Leisure.

The dedicated work of Dereck and Beverly Joubert.
What's it take to get this photo? Stand here with a camera for three years.

Advertising Agency: SmithGifford, Washington DC, USA
Creative Director: Bruce Gifford
Art Director: Kevin Richards
Copywriter: Drew Magary
Photographers: Dereck and Beverly Joubert

Comments (9)

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sirvan's picture
Activity Score 29860

Love the idea. Hate the art direction.


"I love some things, and don't love some other things."

Guest's picture

Line doesn't work. Where's here? Africa or Subway?

Guest's picture

What is the protocol on work submitted to adsoftheworld that obviously didn't run. Such as the comp above. I wouldn't post unproduced spec work on here because it's completely fair game if someone were to take and and actually produce it.

ivan's picture

For student ads the ad doesn't have to run. Otherwise I try to filter our comps. I thought this one did run. How can you tell it's not?

Kswizzle's picture
Activity Score 36

The Lions and Leopards work DID get produced and ran in the DC metro system.

Here's a link to the installation video:


Oussama Black Knight's picture
Oussama Black Knight
Activity Score 98

If they mentioned brave or equivalent, the line would work better.

Inspiration exists, but it has to find us working

Kswizzle's picture
Activity Score 36

The exhibit featured 2 photographer's life work. It was about dedication more than anything else. But I hear you ... it takes a large set of balls to follow around predatory animals.

just write's picture
just write
Activity Score 653

it's good i like it..

tanvir hassan raju's picture
tanvir hassan raju
Activity Score 419

i loved both of the idea n art direction