National Geographic Kids Magazine: The Fossil Regeneration Unit

The mailer was sent to media buyers across South Africa, when they [the ad space buying people] received the ‘Unit’ the Triops eggs were tiny, miniscule dots in the test tubes, but in one short week they grew into prehistoric-looking creatures almost the length of your thumb! Included in the pack was an interactive CD with a program to track their Triops’ growth and find out the facts about them, as well as the National Geographic Kids rate card and advertising details.

Advertising Agency: Foxp2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse, Justin Gomes, Noel Cottrell
Art Director: Ryan Barkhuizen
Copywriter: Mike Pearson
Animator: Roger Gordon


RajToo's picture
134 pencils

Those things are bizarre! Cool direct mail!

dynatop's picture
212 pencils

sorry what is Triops?

benedict007's picture
9 pencils
MCP's picture
231 pencils

It's an ancient crustacean-like creature that has been around for over 200 million years, basically its a dinosaur shrimp!
For a big image:
For a detailed description of what they are:

STONLEY's picture
60 pencils


wearmysocks's picture
1085 pencils

Cool! I want one!

Energizer Bunny arrested, charged with battery.

awenindo's picture
215 pencils

quite an amazing idea, but i guess what is more amazing is the creature...triop eggs can survive temperatures over 80 degrees C, droughts and even freezing. wow!

Guest's picture

i am a triops addict, and i want to ask where do i get this exact kit?

adsgadfg's picture
2 pencils

it would be nice if you give facts (links) of what you say. Hate people that say "done" to everything

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