National Geographic Kids Magazine: The Fossil Regeneration Unit
The mailer was sent to media buyers across South Africa, when they [the ad space buying people] received the ‘Unit’ the Triops eggs were tiny, miniscule dots in the test tubes, but in one short week they grew into prehistoric-looking creatures almost the length of your thumb! Included in the pack was an interactive CD with a program to track their Triops’ growth and find out the facts about them, as well as the National Geographic Kids rate card and advertising details.
Advertising Agency: Foxp2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse, Justin Gomes, Noel Cottrell
Art Director: Ryan Barkhuizen
Copywriter: Mike Pearson
Animator: Roger Gordon
9 Comments
Those things are bizarre! Cool direct mail!
sorry what is Triops?
from guangzhou/canton china
恐龍蝦
http://baike.baidu.com/view/914542.htm
It's an ancient crustacean-like creature that has been around for over 200 million years, basically its a dinosaur shrimp!
For a big image:
http://www.fischbar.de/triops/triops_1.jpg
For a detailed description of what they are:
http://www.triops.com/
good
Cool! I want one!
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Energizer Bunny arrested, charged with battery.
quite an amazing idea, but i guess what is more amazing is the creature...triop eggs can survive temperatures over 80 degrees C, droughts and even freezing. wow!
i am a triops addict, and i want to ask where do i get this exact kit?
it would be nice if you give facts (links) of what you say. Hate people that say "done" to everything
Diamond Tester