National Geographic Channel: Ant habitat

We bring you closer.

The blue substance inside the board is a special type of gel. The gel serves as both habitat and nutrition for ants, allowing you to watch in awe as they turn the blue gel inside the board into a fascinating colony of tunnels. It is also transparent so that people can watch from both sides of the board. The gel is developed by NASA and is now sold in ant aquariums known as AntWorks.
This is a student work and therefore only a Photoshop sketch of the idea.
The board should be placed under shadow or inside a building; a busy train station or a shopping mall where people can study the ants and how they dig tunnels over a period of time. The ants can live within this habitat for up to 5-6 months if needs be.

Advertising School: Norges Kreative Fagskole, Oslo, Norway
Art Director: Andreas Aichberger
Copywriters: Morten Jacobsen, Per-Andrè Ruud

22 comments

Guest's picture
Guest

To bad it is a fake. Looks like a cool idea

Guest's picture
Guest

Nice work for students, but a real ant farm bus shelter has already been done by Colgate.

luispiter's picture
luispiter
2756 pencils
Guest's picture
Guest

Nice work:) Good Idea... I really liked it!

Guest's picture
Guest

Yeah go norway! But just wait until the English beat you with Grazia and Together!

thefakehuman's picture
thefakehuman
410 pencils

nice work

- Life Feeds on Life -

Guest's picture
Guest

I would love to see this piece of work in real life.
It has Buzz potential!

Adgeeek's picture
Adgeeek
2 pencils

did you read Marco's comment - looks like you're off to Hong kong!

marco's picture
marco
118 pencils

If you lived in Hong Kong, you would have seen this Bus Shelter Ant Farm already. Enjoy:

http://www.youtube.com/watch?v=S0dkvVhSCQ8

Mokie's picture
Mokie
16 pencils

When was this bus shelter produced? The video was published yesterday.

We came up with our idea last year and won a competition with it in Norway. Haven't seen anything like it until the video you just posted. Was a bit sad to see that it has already been produced as we have tried to get this one produced a long time. But it was difficult since we were students with no money to put into it.

Oh well. The same technique can be used with other brands even though it has been done in Hong Kong.

Thanks for comments btw.

Guest's picture
Guest

I love it, its fun and different.

monicamexico's picture
monicamexico
830 pencils

There's no new idea here. You've simply taken someone else's idea and invention and put a logo on it.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

It's a damn shame to say it but this has been done, I can't remember who, but I have seen many adshel things using a town plan in similar ways. Boowoo.

We're going to need more lube.

Guest's picture
Guest

i am in awe.

Guest's picture
Guest

Jeg er norsk, dette var konge!

Guest's picture
Guest

I like it a lot.
Think it communicates very well with NGC.

NatalieM's picture
NatalieM
1687 pencils

A very neat idea! I enjoyed the video from Hong Kong, too.

kithubabe's picture
kithubabe
72 pencils

Hey! thats a nice idea! keep it going people

Guest's picture
Guest

It is a shame about it being done in Hong Kong, but see that as a positive point. It means you can come up with ideas that are just as good as professionals. Well done guys I think it's great and your website is fantastic. Some really impressive work on there. Tom Harvey

Guest's picture
Guest

It is a shame about it being done in Hong Kong, but see that as a positive point. It means you can come up with ideas that are just as good as professionals. Well done guys I think it's great and your website is fantastic. Some really impressive work on there. Tom

Guest's picture
Guest

It is a shame about it being done in Hong Kong, but see that as a positive point. It means you can come up with ideas that are just as good as professionals. Well done guys I think it's great and your website is fantastic. Some really impressive work on there. Tom Harvey www.baadvertising.net/tom

kuaurdarisprabupadajoir's picture
kuaurdarisprabu...
29 pencils

?

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