National Coalition for the Homeless: Newspaper

National Coalition for the Homeless: Newspaper

Advertising School: Art Center College of Design, Pasadena, California, USA
Art Director: Aaron Yuan
Published: December 2007

Your rating: None Average: 5.4 (23 votes)

Comments

Effective enough for me.

very. nice.

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boetinho's picture

Good idea.

Something like this has been done over here in The Netherlands, as you can see here: http://www.le-clochard.com/

Great student work! Although I think you'd be hard pressed to get any retailers to implement the coffee cup idea. No one would want to drink out of it. You may want to try replacing that execution. An idea is only good if you can actually convince a client to run it. Has this been executed in real life? Very good stuff overall.

Smart, i can dig it.
--
brandon

www.brandonknowlden.com

nubloo's picture

Excellent work!

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Nubloo.com: the new blue.

Did you sign up an account just to post this, Hera?
Sneaky sneaky~
And by the way, this is totally different from your concept.

okey, clever, but getting sick of ad giving you lessons ... really ...

Luis Maram's picture

Again. It has been done in Mexico. The work even was a finalist in Caracol de Plata, an international social ad contest. You can see it here: http://www.masr.com.mx/caracol-de-plata-anuncio-para-prensa

Creativity is an inner monster.
http://blog.luismaram.com

very cool

Done. Exact same idea for the Salvation Army - Cannes archives 2002.