National Campaign Against Online Phedophilia: Panties

This shouldn't be here. But some people pretend they can't see it.

Advertising Agency: Lew'Lara\TBWA, Brazil
Executive Creative Directors: Jaques Lewkowicz, André Laurentino
Creative Directors: Felipe Luchi, Victor Sant'Anna, Manir Fadel, Braulio Kuwabara
Art Director: Pedro Rosa
Copywriter: Ivan Teixeira

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15 comments

Ndukwe Onuoha's picture
Ndukwe Onuoha
149 pencils

nice. very nice.

Big ideas are often small

leaking bucket.'s picture
leaking bucket.
136 pencils

It would be more impact-full if the underwear was sized for a child. The print alone isn't strong enough and the message gets diluted.

It's good but no great.

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

A nice idea on paper -- not so much in execution.

vidya.shankaran's picture
vidya.shankaran
724 pencils

Nice idea! but such stuff always keep getting moved around on the shelves.. how do they make sure it is always strategically placed?

maddoxx's picture
maddoxx
73 pencils

Fu*&%ing great ambient idea...
Well done

ragecg's picture
ragecg
73 pencils

Leaking Bucket and A.G make perfect points.

My wife is short (4ft 9) hot and 35yrs old, but still gets carded wherever she goes because she really looks young.
....like barely-legal young.
She wears frilly little things from Hot Topic that have Strawberry Shortcake all over it.

She wears it because she likes it, not because someone tells her to wear it.

Sadly here in America because of ADS LIKE THIS, the things MY WIFE wears makes ME a pedo guy apparently.

The point is, the line has blurred a LOOOONG time ago, and the folks that run the anti-pedo campaigns need to realize this and get with the times and restrategize or something.

maddoxx's picture
maddoxx
73 pencils

she wears little strawberry things
hmmm, sounds great too

whitespace's picture
whitespace
1953 pencils

NPNT

ChuckNorris's picture
ChuckNorris
834 pencils

Yeah, but this campaign is for Brazilians.

And women there wear proper underwear.

AD1014's picture
AD1014
307 pencils

ugh. terrible and forced.

jazarah's picture
jazarah
1262 pencils

very good, smart idea

Wordnerd's picture
Wordnerd
6662 pencils

very nice idea! only thing that bothers me is, that it adresses mainly to men (for a man looking for hot underwear for a woman, the shock would be great if he is snapped out of his erotic fantasy by a childs panty in his hands), but nearly almost women will get to see this.

I'd rather place this in a sexshop to get more men to see it and to make the punch stronger. just my opinion - nice anyway

Luis Maram's picture
Luis Maram
252 pencils

Absolutely right... it would work better with men. It would be shocking!

blueturtles's picture
blueturtles
235 pencils

thing is some brands actually have strawberry shortcake for adults. it's a new craze. they also have powerpuff girls and -- well paul frank is also kiddie but something older women will buy (maybe not 50 year olds, but maybe 30 year olds).

good idea, but maybe not in the women's section. maybe in the men's section.

della-yang's picture
della-yang
21 pencils

good idea!

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